Updated:
SuperSeed
Mads Jensen's London VC firm SuperSeed backs pre-seed AI founders for manufacturing, logistics, construction and energy.
SuperSeed
SuperSeed was founded in London by Managing Partner Mads Jensen, a former IBM executive who built and sold energy-efficiency SaaS company Sefaira in 2016. The firm positions itself as an operator-led fund, with a team that includes Partner Dan Bowyer, who previously built and exited two startups, and Managing Director Andrew Sherlock, a former Goldman Sachs and PwC professional who shifted into venture a decade ago. SuperSeed writes its first checks at pre-seed and seed, targeting B2B software and applied AI startups that touch physical industries. Its portfolio spans autonomous heavy-vehicle control (Hive), AI-driven 3D printing for high-end manufacturing (Ai Build), edge AI for autonomous systems (Octaipipe), and blockchain-based liquidity management for banks (Finteum). The firm invests across the UK and continental Europe, with confirmed portfolio companies also operating in construction (All3, Atlian), logistics (FreightSuite), agriculture (Messium, Biographica), and pharmaceuticals (Solve, Verisian). SuperSeed's model combines direct equity investments with an in-house operating platform that provides portfolio founders with go-to-market strategy, talent acquisition, and customer introductions. SuperSeed operates from its London base with a team that includes Investment Director Elena Klijn and Venture Partners Mia Grosen, Daniel Pitchford, and Ferdinand Reynolds. The firm has not publicly disclosed total assets under management or aggregate deployment figures. Its operating platform is staffed by former operators such as Head of Talent Harriet Ball, who previously led talent acquisition teams at large consumer brands, and Operations Manager Serena Potts, a former Formula 1 engineer at McLaren Racing. The firm's portfolio construction emphasizes capital efficiency across dozens of seed-stage positions, with no publicly disclosed fund sizes or closed vehicle dates. SuperSeed's structural distinction lies in its explicit operator identity: 90% of the investment team previously built and sold technology companies. The firm embeds this experience into a formal operating platform that assists portfolio companies with commercialization, hiring, and enterprise sales — a posture that mimics the studio-to-fund continuum more than a traditional blind-pool venture partnership.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
Europe
Country
United Kingdom
City
London
Corporate office
London, United Kingdom
Principals
Mads Jensen
Managing Partner
Dan Bowyer
Partner
Andrew Sherlock
Managing Director
Sector focus
Frequently asked questions
Who runs investment decisions at SuperSeed?
Managing Partner Mads Jensen leads the investment team alongside Partner Dan Bowyer and Managing Director Andrew Sherlock. Jensen previously founded and sold SaaS company Sefaira to a strategic acquirer in 2016 before launching SuperSeed. Bowyer is a two-time exited founder, and Sherlock spent a decade in venture capital after earlier stints at Goldman Sachs and PwC.
Does SuperSeed focus exclusively on AI companies?
SuperSeed targets applied AI for the physical world, but the mandate extends to B2B software companies that digitize industrial, logistics, construction, and energy workflows. Portfolio companies like Ai Build use AI for advanced manufacturing, while others such as Integrated Finance and Finteum operate in fintech infrastructure without an explicit AI label. The common thread is technical founders selling into real-economy sectors.
How does SuperSeed's operating platform differ from typical VC portfolio support?
SuperSeed staffs an in-house talent partner, a former McLaren Formula 1 engineer turned operations manager, and venture partners who are exited founders. This team functions as an embedded extension for portfolio companies, assisting with go-to-market modeling, hiring, and enterprise customer introductions. The firm claims 90% of its investment professionals previously built and sold startups.
What investment stages does SuperSeed typically target?
The firm writes first checks at pre-seed and seed, typically entering before institutional Series A rounds. SuperSeed's model is designed to support technical founders from incorporation through early commercialization. It does not publicly market growth-stage or late-stage vehicles.
Where does SuperSeed invest geographically?
SuperSeed is headquartered in London and deploys capital primarily across the UK and continental Europe. Portfolio companies include UK-based Ai Build, German-based Garvis, and other European startups spanning construction, logistics, agritech, and pharmaceutical process development.
Does SuperSeed participate in fund commitments or only direct deals?
SuperSeed's disclosed activity focuses on direct equity investments into operating companies at the seed stage. There is no public evidence of fund-of-funds commitments, secondary transactions, or LP investments into other venture firms.
How is SuperSeed's operator identity reflected in its team structure?
Beyond the investment partners, SuperSeed employs a dedicated Head of Talent who previously ran recruiting for large consumer brands, and an Operations Manager who engineered data systems for McLaren's Formula 1 team. Venture Partners Daniel Pitchford and Mia Grosen are former founders themselves, and the firm's website emphasizes that 90% of its staff have built and exited companies.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on family offices?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: