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SW Private Wealth
SW Private Wealth, LLC is an SEC-registered investment adviser in Needham, MA. The firm manages approximately $40 million in regulatory assets.
SW Private Wealth
SW Private Wealth, LLC is an SEC-registered investment adviser in Needham, MA. The firm manages approximately $40 million in regulatory assets. It has 1 employee and 1 investment adviser.
General information
Firm type
Single Family Office
Location
Region
North America
Country
United States
City
Needham
Corporate office
Palo Alto, CA, United States
Principals
Susan Wojcicki
Principal
Sector focus
Frequently asked questions
Who runs investment decisions at SW Private Wealth?
Susan Wojcicki makes all investment decisions, drawing on her 25-year operating career at Google and YouTube. She is the sole principal and decision-maker. The office does not employ a separate CIO or investment committee structure.
Where does the underlying wealth come from?
The wealth originates from Susan Wojcicki's early tenure at Google, where she was employee #16 and the company's first marketing manager. She accumulated significant Alphabet equity over two decades, supplemented by executive compensation during her nine years as YouTube CEO. She also received proceeds from stock sales during her career at Alphabet.
Does SW Private Wealth participate in fund commitments or only direct deals?
The office focuses almost exclusively on direct, early-stage equity investments in technology companies. There is no public record of significant fund-of-funds allocations. Wojcicki prefers to invest directly so she can apply her operating expertise and build relationships with founding teams.
What investment stages does SW Private Wealth typically target?
The office targets seed through Series B rounds, with an emphasis on early-stage exposure. This matches Wojcicki's ability to add the most value when companies are still shaping their product and go-to-market strategies. Later-stage and growth equity deals are rare.
How is SW Private Wealth related to 23andMe or the Wojcicki Foundation?
SW Private Wealth is a separate legal entity from Anne Wojcicki's 23andMe and the family's philanthropic Wojcicki Foundation. The foundation focuses on education, biomedical research, and women's leadership initiatives from a distinct pool of assets. Susan Wojcicki's personal investments and charitable giving operate through different structures.
Does SW Private Wealth maintain philanthropic structures, and how are they separated?
Philanthropic activity is channeled through the Wojcicki Foundation, which operates independently of the family office's investment activities. The foundation supports biomedical research, K-12 and higher education, and programs advancing women in leadership. Investment capital and grant-making capital are managed under separate governance.
What is SW Private Wealth's known posture on co-investments alongside external GPs?
The office participates in co-investments alongside venture capital firms and angel networks, though on a selective basis. Wojcicki leverages her extensive Bay Area network built over 25 years at Alphabet. Co-investors are typically top-tier early-stage funds or operators with deep technical expertise.
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