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SW Private Wealth
SW Private Wealth, LLC is a state-registered investment adviser in Needham, MA. The firm manages approximately $40 million in regulatory assets.
Overview
SW Private Wealth, LLC is a state-registered investment adviser in Needham, MA. The firm manages approximately $40 million in regulatory assets. It has 1 employee and 1 investment adviser.
General information
Firm type
RIA
Location
Region
North America
Country
United States
City
Needham
Corporate office
Palo Alto, CA, United States
Principals
Susan Wojcicki
Principal
Sector focus
Frequently asked questions
Who runs investment decisions at SW Private Wealth?
Susan Wojcicki makes all investment decisions, drawing on her 25-year operating career at Google and YouTube. She is the sole principal and decision-maker. The office does not employ a separate CIO or investment committee structure.
Does SW Private Wealth participate in fund commitments or only direct deals?
The office focuses almost exclusively on direct, early-stage equity investments in technology companies. There is no public record of significant fund-of-funds allocations. Wojcicki prefers to invest directly so she can apply her operating expertise and build relationships with founding teams.
What investment stages does SW Private Wealth typically target?
The office targets seed through Series B rounds, with an emphasis on early-stage exposure. This matches Wojcicki's ability to add the most value when companies are still shaping their product and go-to-market strategies. Later-stage and growth equity deals are rare.
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