Updated:
Synetro Group
Synetro Group is a non-traditional private investment and strategic advisory firm. Founded in 2000 by a team of serial entrepreneurs and results oriented...
Overview
Synetro Group is a non-traditional private investment and strategic advisory firm. Founded in 2000 by a team of serial entrepreneurs and results oriented operators and advisors, it focuses on Early Stage, Growth and Advisory, and Turnarounds. Synetro seeks opportunities to create value through active investments in companies that offer potential for significant growth and/or operational improvements, partnering with management teams on a pull basis.
General information
Firm type
Private Equity
Year founded
2000
Location
Region
North America
Country
United States
City
Chicago
Corporate office
Chicago, IL, United States
Principals
Michael L. Krasny
Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Synetro Group?
Michael L. Krasny, Synetro's founder, is the primary decision-maker. Krasny was the founder and former CEO of CDW, the technology reseller he took public and later sold. He exited CDW's board in 2010 and has since focused on deploying his own capital through Synetro into control acquisitions of small and mid-sized businesses.
How does Synetro Group source proprietary deal flow?
Synetro relies on a network of Midwest-based intermediaries, accountants, and business brokers to identify succession-driven opportunities. The firm targets owner-operators who are retiring without a clear internal handoff, a profile that rarely reaches broad auction processes. Krasny's reputation as CDW's founder gives the firm credibility with sellers who care about legacy preservation as much as valuation.
Profile maintained by Altss. Updated: . To correct this record or make a privacy request, send the page URL and your evidence to privacy@altss.com; corrections are free.
Need institutional-grade insight on private equity firms?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: