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TrueStart
TrueStart is a London, United Kingdom-based venture capital firm with $530 million in assets under management. The firm focuses on early-stage retail and...
TrueStart
TrueStart is a London, United Kingdom-based venture capital firm with $530 million in assets under management. The firm focuses on early-stage retail and consumer startups, offering a 6-month acceleration program designed to support founders in these sectors. TrueStart provides seed funding ranging from £25,000 to £50,000, or alternatively incubation services and network access, in exchange for 3% equity. Its investment activity includes a Seed round investment in Induo on June 30, 2016. The firm's approach combines capital with hands-on acceleration, targeting pre-seed and seed-stage companies building retail and consumer products.
General information
Firm type
Venture Capital
AUM
$530 million
Location
Region
Europe
Country
United Kingdom
City
London
Corporate office
London, United Kingdom
Sector focus
Frequently asked questions
What is TrueStart's investment focus?
TrueStart focuses on early-stage retail and consumer startups, offering a 6-month acceleration program that combines seed funding or incubation services with network access.
How much funding does TrueStart provide and for what equity?
TrueStart provides seed funding of £25,000 to £50,000, or incubation services and network access, in exchange for 3% equity in the company.
What is TrueStart's AUM?
TrueStart has $530 million in assets under management.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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