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TrueStart
TrueStart offers a 6-month acceleration program for early-stage retail and consumer startups.
TrueStart
TrueStart offers a 6-month acceleration program for early-stage retail and consumer startups. It provides seed funding of £25,000 to £50,000 or incubation services and network access in exchange for 3% equity. TrueStart has made one investment, in Induo, as part of its Seed round on June 30, 2016.
General information
Firm type
Single Family Office
Year founded
2005
AUM
$500M - $1B (Altss estimate)
Location
Region
Europe
Country
United Kingdom
City
London
Corporate office
London, United Kingdom
Principals
Naguib Sawiris
Founder
Sector focus
Frequently asked questions
What is TrueStart?
TrueStart is a single family office headquartered in London, United Kingdom.
When was TrueStart founded?
TrueStart was founded in 2005.
Where is TrueStart headquartered?
TrueStart is headquartered in London, United Kingdom, in the Europe region.
What is TrueStart's assets under management?
TrueStart reports approximately $500M - $1B (Altss estimate) in assets under management, as tracked by Altss.
What does Altss track for TrueStart?
Altss maintains an OSINT-verified profile of TrueStart covering investment focus (ESG policy, ticket size, target IRR, currency preference, regional focuses, industry focuses, technological focuses), team (service providers and advisors), deals (company deals and fund commitments), assets (real estate, public market positions, private companies, art and cultural holdings, philanthropy and foundations), and network (club memberships, associations, and event participation). Detailed values are available to Altss subscribers.
What is TrueStart's website?
TrueStart's public website is truestart.co. Verified contact details for principals and decision-makers are available to Altss subscribers.
What type of firm is TrueStart?
TrueStart is classified by Altss as a Single Family Office, operating from United Kingdom within the Europe region.
How does Altss source intelligence on TrueStart?
Altss combines OSINT (open-source intelligence) with regulatory filings, public disclosures, and licensed data partners. Source provenance is tracked to support compliance-ready research workflows.
When was TrueStart's Altss profile last updated?
TrueStart's profile on Altss was last refreshed on June 3, 2026. Continuous updates are applied as new public information is verified.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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