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UP Capital
Up Capital is a pioneering fintech company founded by experienced entrepreneurs and experts in technology, credit, and capital markets. It has developed...
UP Capital
Up Capital is a pioneering fintech company founded by experienced entrepreneurs and experts in technology, credit, and capital markets. It has developed technology that quickly converts invoices into cash, reducing wait times for funds and enhancing liquidity and financial flow. Its solutions work without personal guarantees or collateral and are aimed at simplifying access to credit and financing for businesses.
General information
Firm type
Private Equity
Year founded
2009
Location
Region
Europe
Country
Spain
City
Pamplona
Corporate office
Pamplona, Spain
Principals
Daniel Elharrar
CEO
Ron Cohen
Chairman of Up Capital
Yaron Cohen
Chief Financial Officer
Avi Sunak
Vice President, CTO
Yoni Shamla
Chief Technology Officer
Tzahi Kuperly
Director and VP of commercial relations
דניאל אלהרר
מנכ"ל
רון כהן
יושב ראש אפ קפיטל
ירון כהן
סמנכ״ל כספים
אבי סונק
סמנכ"ל טכנולוגיות
יוני שמלה
סמנכ״ל פיתוח
צחי קופרלי
דירקטור
Sector focus
Frequently asked questions
What investment strategies does UP Capital pursue?
UP Capital focuses on buyouts, corporate spin-offs, growth equity, and restructuring situations in the Spanish and Portuguese mid-market. The firm explicitly targets succession-driven transactions where retiring founders transfer ownership to an institutional partner.
How does UP Capital source its deals?
The firm's deal flow relies on the deep succession pipeline inherent to the Iberian family-business economy. UP Capital positions itself as an institutional buyer for owner-led small and medium enterprises in Spain and Portugal where management transitions are driven by retirement rather than distress.
Which geographies does UP Capital target?
The firm concentrates exclusively on the Iberian Peninsula. Its investment criteria are built around Spain and Portugal, where regional fragmentation among founder-owned businesses creates a consistent stream of succession and carve-out opportunities.
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