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Upfield
Upfield is the global plant-based butter and spreads company formed from Unilever's margarine business, owned by KKR and Vestar Capital Partners.
Upfield
Upfield is an investment firm. It has made one investment, deploying $43 million in total capital. The firm focuses on the Food And Beverage sector.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
Oceania
Country
Netherlands
City
Amsterdam
Corporate office
Amsterdam, Netherlands
Additional offices
Sunnyvale, CA, United States · Bethesda, MD, United States · Alexandria, VA, United States · San Pedro Garza Garcia, Mexico · Zurich, Switzerland · Oslo, Norway · Rotterdam, Netherlands · Richmond, VA, United States · Vero Beach, FL, United States · New Zealand
Sector focus
Frequently asked questions
Who owns Upfield?
Upfield is owned by a consortium of private equity investors led by KKR, which acquired the business from Unilever in 2018 for €6.8 billion (per Reuters, July 2018). Other co-investors include Vestar Capital Partners and additional institutional limited partners.
Does Upfield operate as a single family office?
No. Upfield is a corporate operating company owned by a private equity consortium, not a family office. It does not manage pooled capital from external LPs or family principals.
What brands does Upfield own?
Upfield's brand portfolio includes Flora, Becel, Country Crock, Blue Band, Stork, and Rama, among others. These are retail brands focused on plant-based spreads, butter, cheese, and cooking products
Where does Upfield manufacture its products?
Upfield operates 12 manufacturing plants globally, with key facilities in the Netherlands, the United States, Canada, and Brazil. The company supplies retail and foodservice channels across over 60 countries (per the firm)
Is Upfield involved in direct investments or venture capital?
Upfield is not an investment firm; it is a food manufacturing and marketing business. It does not make venture-stage allocations or direct investments in external startups.
What is Upfield's approach to sustainability?
Upfield claims its products have a lower environmental footprint than dairy butter, citing lifecycle assessments. The company has set a target to use 100% of its plastic packaging as reusable, recyclable, or compostable by 2025 (per the firm)
Does Upfield co-invest with external GPs?
No. Upfield is a portfolio company, not a fund manager. It does not co-invest alongside other investors as a limited partner.
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