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Valor Financial Planning
VALOR FINANCIAL PLANNING is a state-registered investment adviser in JOHNSON CITY, TN. The firm manages approximately $777,437 in regulatory assets.
Overview
VALOR FINANCIAL PLANNING is a state-registered investment adviser in JOHNSON CITY, TN. The firm manages approximately $777,437 in regulatory assets. It has 1 employee and 1 investment adviser.
General information
Firm type
RIA
Location
Region
North America
Country
United States
City
Johnson City
Corporate office
Seattle, WA, United States
Frequently asked questions
Is Valor Financial Planning a registered investment advisor or a broker-dealer?
Valor Financial Planning is a registered investment advisor (RIA), not a broker-dealer. As an RIA, the firm is held to a fiduciary standard under the Investment Advisers Act of 1940, meaning it must put client interests first and cannot earn commissions on product sales. This structural choice eliminates the dual-registration conflicts that arise when an advisor can recommend either a commissionable product or an advisory service for the same client need.
Does Valor Financial Planning construct proprietary portfolios or use third-party managers?
Valor builds client portfolios from third-party ETFs and mutual funds rather than operating a proprietary fund or in-house investment vehicle. Advisors who use solely external, liquid, low-cost instruments avoid the conflict that arises when a firm offers both a proprietary product and independent advice. This approach is standard for mid-sized independent RIAs that prioritize investment neutrality over product manufacturing margins.
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