Private EquityRIA · CRD 312866SEC-RegisteredPrivate Fund Adviser

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Via Equity

Via Equity is a Nordic lower-mid-market buyout firm deploying over €500M into succession-driven industrial and technology companies since 2008.

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Via Equity

Via Equity is an SEC-registered investment adviser in Hellerup, Denmark, registered since 2021.

General information

Firm type

Private Equity

Year founded

2008

AUM

€200M – €400M (Altss estimate)

Location

Region

Europe

Country

Denmark

City

Hellerup

Corporate office

Hellerup, Denmark

Principals

John H. Hahn-Petersen

Managing Partner

Jens B. Hahn-Petersen

Partner

Sector focus

Industrial TechEnterprise SoftwareFinTechHealthcare ServicesMobility & Transportation

Frequently asked questions

Who runs investment decisions at Via Equity?

Managing Partner John H. Hahn-Petersen leads the investment committee alongside Partner Jens B. Hahn-Petersen. The firm operates a consensus-based decision model appropriate for a concentrated portfolio manager. Day-to-day sourcing and execution are handled by the partnership group with support from an in-house operating team.

How does Via Equity identify proprietary deal flow?

Via Equity focuses on succession- and transition-driven transactions in family-owned Nordic and DACH companies. The firm maintains direct relationships with retiring founders, second-generation owners, and corporate parents divesting non-core subsidiaries. This origination strategy reduces reliance on competitive auction processes.

Does Via Equity operate as a family office or a traditional private equity fund?

Via Equity is structured as a private equity asset manager raising commingled, closed-end funds from institutional limited partners. While the Hahn-Petersen family provides a significant GP commitment, the firm is not a family office and manages external capital alongside partner co-investment.

What investment stages does Via Equity target?

The firm targets control buyouts, management buy-ins, management buyouts, public-to-private transactions, and corporate spin-offs. It does not pursue minority growth equity, venture capital, or distressed debt strategies, focusing exclusively on profitable lower-mid-market companies.

Which regions does Via Equity invest in, and are there explicit exclusions?

Via Equity concentrates on Denmark, Sweden, Germany, and Switzerland. The firm has not historically deployed in the UK, France, or Southern Europe, and avoids markets where its succession-sourcing thesis lacks cultural fit or where it cannot exercise direct governance over portfolio companies.

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