Via ID

Via ID is wholly owned by Mobivia and operates as its corporate venture and strategic investment arm. Mobivia is the parent of auto-maintenance and mobility retail chains including Norauto, Midas Europe, and ATU, with more than 2,000 points of sale across Europe. Via ID invests group capital to capture value in emerging mobility business models that sit adjacent to or extend beyond traditional vehicle maintenance.

Via ID invests from the Mobivia corporate balance sheet on a permanent-capital basis, meaning it does not raise discrete funds with limited-partner timelines or mandated distribution schedules. This structure allows the firm to hold positions for extended periods and align with the long adoption cycles common in transportation infrastructure and consumer-mobility behavior change.

The firm concentrates on mobility and sustainable transport, which spans electric vehicles, micromobility, shared-mobility platforms, connected-car services, fleet management software, and last-mile logistics. It does not invest in traditional automotive manufacturing or Tier-1 component suppliers, distinguishing its thesis from that of manufacturer-affiliated venture arms.

Via ID typically enters at seed through Series B, making both minority and control equity investments. It will occasionally participate in later growth rounds for existing portfolio companies or strategic consolidation plays. The firm's most visible deals have been in early-growth and scale-up stages, often alongside traditional venture firms.

Much of Via ID's pipeline originates through the Mobivia ecosystem — relationships with suppliers, franchisees, and fleet customers surface startups that address real operational friction. The team also maintains relationships with European early-stage funds and co-invests alongside them. In several cases, portfolio companies first engaged Mobivia as a commercial partner before the investment relationship formed.