Bank / Wealth / TrustRIA · CRD 8099SEC-Registered

Updated:

W&S Brokerage Services

W&S Brokerage Services is an SEC-registered investment adviser in Cincinnati, OH, registered since 2018. The firm manages $257 million in regulatory assets.

W&S Brokerage Services

W&S Brokerage Services is an SEC-registered investment adviser in Cincinnati, OH, registered since 2018. The firm manages $257 million in regulatory assets. It has 114 employees and 86 investment advisers.

General information

Firm type

Bank / Wealth / Trust

Location

Region

North America

Country

United States

City

Cincinnati

Corporate office

Cincinnati, OH, United States

Sector focus

Wealth Management

Frequently asked questions

Does W&S Brokerage Services manage third-party client assets independently?

No. The firm operates primarily as a product distributor for Western & Southern's affiliated insurance and investment manufacturers, such as Touchstone Investments. It does not hold itself out as an independent registered investment advisor or wealth manager serving external clients on a discretionary basis. Its registered representatives sell proprietary variable annuities and mutual funds to retail purchasers.

How is Western & Southern's mutual structure relevant to the broker-dealer's operations?

As a mutual organization, Western & Southern is owned by its policyholders rather than public shareholders. This insulates W&S Brokerage Services from the short-term earnings pressure that shapes product pricing and sales incentives at publicly traded broker-dealers and insurers. The structure allows the distribution arm to prioritize customer retention and long-term policyholder value, aligning the product shelf with conservative, accumulation-oriented objectives.

Is W&S Brokerage Services a standalone business or integrated with Western & Southern?

It is fully integrated into Western & Southern's operational infrastructure, with no publicly disclosed independent revenue reporting, separate executive team, or distinct office footprint. The entity exists as a legal and regulatory construct — a FINRA-registered broker-dealer — that enables Western & Southern's career agents and registered representatives to execute securities transactions lawfully. Its address, compliance function, and back-office operations are housed within the parent company.

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