Asset Manager

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When I Work

When I Work provides mobile-first scheduling, time tracking, and messaging to over 200,000 shift-based workplaces.

When I Work

When I Work was co-founded by Chad Halvorson, Garret Voight, and Dan Olfelt in Minneapolis, targeting the operational gap for hourly, shift-based teams. The firm built a mobile-first tool that unifies shift scheduling, GPS-verified time and attendance, and team messaging — replacing the fragmented spreadsheets and text chains common in restaurants, retail, and light manufacturing. The platform now serves over 200,000 workplaces and has processed more than 100 million shifts. It covers scheduling, time tracking, and team communication for industries that span manufacturing, catering and events, franchises, and dental practices. The company integrates payroll and labor data with systems such as Rippling, ADP, QuickBooks, and Gusto to automate back-office workflows. The product is sold directly as a SaaS subscription with plans starting at $2.50 per user per month, designed to scale from single-storefront operators to 500-employee organizations. The leadership team includes CEO Chip Pearson and CTO Elwin Loomis, alongside functional vice presidents for finance, marketing, sales, and customer experience. Headcount and funding details are not publicly disclosed. The firm maintains its headquarters in Minneapolis and has not publicized additional offices. No adjacent vehicles or philanthropic structures are known. When I Work’s structural posture differs from enterprise-grade workforce platforms — it focuses exclusively on the hourly-worker segment and relies on product adoption rather than a traditional top-down enterprise sales force. The platform’s setup, which the firm claims takes minutes without IT support, reflects a self-serve architecture unusual in a market dominated by lengthy implementation cycles.

General information

Firm type

Asset Manager

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Minneapolis

Corporate office

Minneapolis, United States

Principals

Chad Halvorson

Founder

Garret Voight

Principal Designer & Co-Founder

Dan Olfelt

Co-Founder

Chip Pearson

Chief Executive Officer

Elwin Loomis

Chief Technology Officer

Sector focus

Enterprise SoftwareHR Tech

Frequently asked questions

Who runs investment decisions at When I Work?

When I Work does not disclose a dedicated investment office or investment committee. The firm operates as a private software company without a publicly known family-office or asset-management vehicle. Strategic and financial decisions are led by CEO Chip Pearson and the executive team identified on the company's website.

Is When I Work structured as a family office or an operating company?

When I Work is a private operating company — a SaaS workforce-management business — not a family office or investment firm. It develops and sells scheduling, time-tracking, and team-messaging software to shift-based businesses. No structure for managing external capital, co-investments, or family wealth has been disclosed.

How does When I Work distribute its product, and what is its revenue model?

The company distributes its software directly via a self-serve subscription model with pricing starting at $2.50 per user per month. It also relies on integrations with payroll providers such as ADP, QuickBooks, and Gusto to embed itself in the back office. There is no evidence of a reseller, channel-partner, or third-party distribution network.

Which industries does When I Work explicitly focus on?

The company designs its product for shift-based, hourly teams and highlights manufacturing, catering and events, franchises, and dental practices on its website. It does not target salaried, knowledge-worker, or enterprise corporate environments, which differentiates it from generalist HCM suites.

Where does the underlying wealth come from?

Wealth origin is not publicly disclosed. The company was co-founded by Chad Halvorson, Garret Voight, and Dan Olfelt, and no public source details the source of their initial capital or whether the company took outside investment.

Does When I Work participate in fund commitments or direct private investments?

There is no public evidence that the company makes fund commitments or direct private investments. When I Work operates solely as a software provider and has not disclosed an investment arm, venture-capital vehicle, or balance-sheet investing activity.

What is When I Work's scale in terms of customers and users?

The firm reports serving more than 200,000 workplaces and over 10 million employees, with more than 100 million shifts worked on the platform. Financial metrics such as revenue, profitability, and employee headcount are not publicly disclosed.

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