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Willow Growth Partners
Willow Growth Partners is an emerging growth fund providing early capital to entrepreneurs building next-generation, values-led consumer brands.
Willow Growth Partners
Willow Growth Partners is an emerging growth fund providing early capital to entrepreneurs building next-generation, values-led consumer brands. The firm invests in and supports founders building iconic consumer brands, with a strategy rooted in values-led brands, strong fundamentals, and optimal capital structure. Willow typically leads the first institutional round for brands generating $1–5M in revenue and takes a founder-first partnership approach.
General information
Firm type
Private Equity
Year founded
2020
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Principals
Deborah Benton
Founder & Managing Partner
Amanda Schutzbank
Co-Founder & General Partner
Ellie Wanninger
Investor
Joshua Dau
Investor
John Cochran
Operating Partner
Silvia Mazzucchelli
Operating Partner
Sector focus
Frequently asked questions
Did Willow Growth Partners manage a single fund or multiple vehicles?
Willow Growth Partners never publicly announced a fund close, nor did it market specific vehicle names or vintages to the institutional LP community. This silence makes it impossible to confirm whether the firm deployed out of a single committed fund, a series of special-purpose vehicles, or a rolling capital vehicle — though the lack of Form ADV filings leans against a traditional commingled fund structure with outside institutional limited partners.
How is Willow Growth Partners related to other LA venture firms from the same era?
Willow Growth Partners operated alongside a cohort of boutique LA seed funds — including Amplify, Crosscut, and TenOneTen — that helped define the 'Silicon Beach' venture ecosystem before larger coastal and crossover funds entered the market en masse. Unlike some peers, Willow Growth never scaled into a multi-fund platform, never raised a growth-stage vehicle, and never built a public brand around content or community programming.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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