Winch Financial

Winch Financial is an SEC-registered investment adviser in Appleton, WI, registered since 1998. The firm manages approximately $580 million in regulatory...

Overview

Winch Financial is an SEC-registered investment adviser in Appleton, WI, registered since 1998. The firm manages approximately $580 million in regulatory assets. It has 18 employees and 17 investment advisers. WINCH FINANCIAL was listed as registered with the SEC in the IAPD firm compilation observed on 2026-10-22. In Form ADV filed on 2026-03-04, it reported 18 employees; 2,323 advisory accounts; services including Educational seminars and workshops, Financial planning, Portfolio management for businesses and institutional clients, Portfolio management for individuals and small businesses; client categories including Charitable organizations, High net worth individuals, Individuals (other than high net worth individuals), Pension and profit sharing plans; compensation arrangements including A percentage of assets under management, Fixed fees, Hourly charges. These are dated adviser-reported facts, not independently verified by Altss. Registration does not constitute approval or endorsement. This historical filing does not establish current registration status or operations.

Website

www.winchfinancial.com

linkedin.com/company/winch-financial

General information

Firm type

Bank / Wealth / Trust

Year founded

1994

Location

Region

North America

Country

United States

City

Appleton

Corporate office

Appleton, WI, United States

How is Winch Financial compensated?

Winch Financial operates on a fee-based model, charging clients a percentage of assets under management or fixed retainer fees. This structure aligns advisor compensation with portfolio performance and long-term client outcomes rather than transaction volume or product commissions.

Does Winch Financial manage institutional or retirement-plan assets?

Yes. The firm's SEC filings confirm it provides advisory services to corporate retirement plans, including 401(k) and profit-sharing plans, alongside its individual wealth management practice. It acts as a fiduciary in selecting and monitoring plan investment lineups.

What asset classes does Winch Financial typically allocate to?

The firm constructs portfolios spanning equities, fixed income, real estate, and private credit. Its emphasis on tax efficiency often leads to heavier use of individual municipal bonds and low-turnover equity strategies rather than mutual funds or ETFs for taxable clients.

Is Winch Financial an independent firm or part of a larger financial institution?

Winch Financial is fully independent. It has not been acquired by a bank, aggregator platform like Focus Financial or Hightower, or a national brokerage. The firm has operated under Michael Winch's ownership since its founding in 1994.

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