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Woodland Management
Woodland Management was founded in 2004 by Tom Bernstein after he built and sold three companies, including Leed’s. Michael Bernstein, the leading family...
Woodland Management
Woodland Management was founded in 2004 by Tom Bernstein after he built and sold three companies, including Leed’s. Michael Bernstein, the leading family member, directs investment activity and also manages Partners Edge Funds. The family’s wealth originated from the growth of Leed’s into a global supplier of promotional products before its integration into Polyconcept. The office deploys capital through direct co-investments, SPVs, fund-of-funds commitments, private equity, and real estate. Asset classes include buyouts, core-plus, growth equity, opportunistic, recapitalizations, and value-add strategies. Confirmed holdings include Custom Ink, Interlight, ITS Logistics, Mission Lane, Phenix Salon Suites, Polyconcept, Worksite Medical, and Artisanal Brewing Ventures. Allocations span North America with primary activity in the United States. The team consists of Michael Bernstein, Steve Halpern, Christopher Elston, and additional professionals. Steve Halpern oversees private-equity activities and independent-sponsor relationships. Christopher Elston manages investments across private equity, venture capital, real estate, and public markets. In 2024 Max Bernstein joined the firm after a career in the ski industry. Michael Bernstein serves as Board Chair of Tree of Life and as a Trustee of Chatham University. Woodland Management maintains a hybrid structure that combines internal direct investing with the external fund platform Partners Edge. This arrangement allows the family to source co-investments alongside independent sponsors while retaining control over permanent capital allocation. The model separates operating-company oversight from philanthropic vehicles such as the Marci Lynn Bernstein Fund.
General information
Firm type
Single Family Office
Year founded
2004
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Pittsburgh
Corporate office
201 S. Highland Ave, Suite 204, Pittsburgh, PA 15206, United States
Principals
Michael Bernstein
Managing Partner
Steve Halpern
President
Christopher Elston
Managing Director
Tom Bernstein
Founder
Todd Bernstein
Partner
Sector focus
Frequently asked questions
Who runs investment decisions at Woodland Management?
Michael Bernstein directs overall allocation as managing partner. Steve Halpern leads private-equity activities and sponsor relationships. Christopher Elston oversees the mix of private equity, venture capital, real estate, and public markets.
How does Woodland Management source proprietary deal flow?
The firm uses its network of independent sponsors through Partners Edge. Direct relationships with operating companies such as Custom Ink and Interlight also generate opportunities. Family members participate in sourcing and due diligence.
Does Woodland Management participate in fund commitments or only direct deals?
The office makes both fund commitments and direct co-investments. Partners Edge serves as the vehicle for certain fund and sponsor relationships. Direct holdings include Custom Ink and Worksite Medical.
What investment stages does Woodland Management typically target?
Stages include buyout, core, core-plus, growth, opportunistic, recapitalization, and value-add. The firm has held positions from early growth through mature operating companies.
Where does the underlying wealth come from?
The Bernstein family built Leed’s, a promotional-products supplier later folded into Polyconcept. Tom Bernstein also founded and sold All in One Linen Outlet and Airway Industries.
Does Woodland Management maintain philanthropic structures?
Yes. Michael Bernstein serves as Board Chair of Tree of Life and Trustee of Chatham University. The Marci Lynn Bernstein Fund operates as a separate philanthropic vehicle.
What is Woodland Management’s known posture on co-investments alongside external GPs?
The firm actively pursues direct co-investments and works with independent sponsors through Partners Edge. Steve Halpern develops these sponsor relationships.
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