Asset ManagerRIA · CRD 284872SEC-Registered

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WorthyNest

WorthyNest opened in 2015 when Deb Meyer, a CPA by training, built a registered investment advisor in Saint Charles, Missouri. The firm targets a specific gap:...

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WorthyNest

WorthyNest opened in 2015 when Deb Meyer, a CPA by training, built a registered investment advisor in Saint Charles, Missouri. The firm targets a specific gap: families and entrepreneurs who need coordinated financial planning and investment management but rarely encounter an advisor fluent in both tax code and portfolio construction. The wealth origin of the firm's client base is typically first-generation business ownership or professional practice income. The practice runs on a fee-only fiduciary model, charging directly for assets under management and standalone financial planning engagements. Asset-class exposure spans public equities, fixed income, and cash management strategies delivered through low-cost, tax-aware portfolios. The firm does not operate as a multi-family office, venture investor, or direct-deal platform—its posture is that of a quiet, process-driven planning shop. Geographic focus remains concentrated in the greater St. Louis metro and Missouri, with a growing capacity to serve clients virtually across the United States. Team size remains small, consistent with a boutique advisory that prioritizes client-facing relationships over scale. No adjacent vehicles—such as a philanthropic foundation, real-asset arm, or club-deal consortium—have been publicly disclosed. WorthyNest maintains a partnership with the XY Planning Network, which provides compliance and technology infrastructure for fee-only advisors, a practical affiliation that allows the firm to operate without building a full back-office stack internally. Structurally, the differentiator is the tax-forward planning lens. Most advisory firms segment investment management and CPA services across separate entities or referral relationships; WorthyNest houses both competencies under one fiduciary roof. For business owners approaching a sale, succession, or concentrated stock position, that integrated view informs both asset location and withdrawal sequencing—decisions that compound meaningfully at the kind of asset levels the firm's typical client holds.

General information

Firm type

Registered Investment Advisor

Year founded

2015

AUM

<$50M (Altss estimate)

Location

Region

North America

Country

United States

City

Saint Charles

Corporate office

Saint Charles, MO, United States

Principals

Deb Meyer

Founder & CEO

Frequently asked questions

Who runs investment decisions at WorthyNest?

Deb Meyer, the firm's founder and CEO, leads investment and planning decisions. A CPA before launching the RIA, Meyer brings a tax-centric lens to portfolio construction rather than a pure asset-management background. No additional named investment committee members or external CIO have been publicly identified, consistent with a boutique advisory structure where the principal directly oversees client portfolios.

Is WorthyNest structured as a single-family office or a wealth manager?

WorthyNest is a registered investment advisor operating as a fee-only wealth manager, not a single-family office. It serves multiple client households—entrepreneurs, professionals, and families—under a fiduciary model. There is no evidence of a dedicated family-office service line, captive private investments, or concierge-family-office adjacency.

Does WorthyNest participate in private market deals, venture, or direct co-investments?

No. The firm's strategy is built around liquid public-market portfolios, predominantly using low-cost ETFs and tax-managed equity and fixed-income allocations. There are no publicly known venture investments, direct co-investments, or private fund commitments associated with WorthyNest.

What client types does WorthyNest primarily serve?

The firm focuses on Midwestern entrepreneurs and business owners, particularly those navigating liquidity events, concentrated stock positions, or the transition from operating a business to managing personal wealth. Meyer's CPA background makes tax planning a core part of the client relationship, a feature that appeals to owners of closely held businesses.

How does WorthyNest charge for its services?

WorthyNest operates on a fee-only basis, with revenue derived from assets-under-management fees and flat-fee or retainer-based financial planning engagements. The firm does not sell commission-based products, collect referral fees from third-party managers, or operate a broker-dealer affiliate. That structure is consistent with the fiduciary standard applied to RIAs.

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