WVV Capital

Cory L. Nettles, the firm's founder and managing director, leads investment decisions. Nettles served as Secretary of the Wisconsin Department of Commerce before launching WVV and has extensive board experience across regional institutions including the Greater Milwaukee Foundation and We Energies.

WVV's core geographic focus is the Upper Midwest — Wisconsin, Illinois, Minnesota, Michigan, and Ohio — but the firm will pursue opportunities in other underserved US markets when the founder-market fit and return profile align with its strategy.

The firm invests across seed, early-stage, and growth rounds, maintaining flexibility to back companies at the point where its operational expertise and regional network can most influence the trajectory.

WVV operates as a hybrid, combining early-stage venture investments with growth equity and buyout exposure, predominantly in companies where a Midwestern presence and patient capital create compounding advantages.

Yes. Founder Cory Nettles established WVV with an explicit commitment to backing Black, Latino, and women entrepreneurs who are systematically undercapitalized. That mandate is integrated into sourcing and investment decisions rather than treated as a sidecar program.

WVV routinely co-invests alongside regional and national funds seeking on-the-ground coverage in the Midwest, a structure that allows larger pools of capital to access deals the firm originates through its local network.

No. WVV has not publicly disclosed assets under management or specific fund sizes — a posture common among smaller, concentrated platforms that prioritize operating flexibility over marketing scale.