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Xponential Fitness
Xponential Fitness is the largest fitness franchise group of boutique fitness brands across verticals including Pilates, Barre, Stretching, Boxing, and more.
Xponential Fitness
Xponential Fitness is the largest fitness franchise group of boutique fitness brands across verticals including Pilates, Barre, Stretching, Boxing, and more.
General information
Firm type
Asset Manager
Location
Region
North America
Country
United States
City
Irvine
Corporate office
Irvine, CA, United States
Sector focus
Frequently asked questions
How does Xponential Fitness generate revenue if it doesn't own most studios?
Xponential primarily earns revenue through franchise fees, ongoing royalties from franchisees, and the sale of branded equipment and training programs. The firm licenses its brand names, workout methodologies, and operational playbooks to independent franchise owners who handle the day-to-day studio costs. The digital platform Xponential+ and the corporate wellness offering provide additional revenue streams separate from the franchise model.
What brands does Xponential Fitness own?
The firm's public portfolio includes Club Pilates, Pure Barre, CycleBar, StretchLab, Row House, AKT, YogaSix, and Rumble. These brands span the Pilates, barre, cycling, stretching, rowing, dance-based fitness, yoga, and boxing verticals, covering most major boutique fitness modalities.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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