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Yanolja
Yanolja was founded in 2007 by Lee Su-jin in Seoul. The firm began as a cloud-based booking platform and expanded into hotel operations software and marketing...
Yanolja
Yanolja was founded in 2007 by Lee Su-jin in Seoul. The firm began as a cloud-based booking platform and expanded into hotel operations software and marketing services. Deployment centers on direct acquisitions and full ownership of operating businesses. Confirmed holdings include 100% of Go Global Travel, 100% of Dailyhotel, and a 70% stake in Interpark Triple. The firm also holds minority positions in ZenRooms and Bizplay. Activity spans South Korea and Southeast Asia with an additional office in Manhattan. The firm maintains 29 documented assets and relationships. Recent participation includes a speaker role at AWS re:Invent in December 2024. It operates Yanolja CSR Initiatives focused on environmental projects in South Korea. Ownership structure features SoftBank Vision Fund 2 as a 24.9% shareholder since 2021 alongside Booking Holdings and GIC as co-investors.
General information
Firm type
Corporate Investor
Year founded
2007
Location
Region
Asia
Country
South Korea
City
Seoul
Corporate office
MDM Tower, Daechi-dong, 42 Teheran-ro 108-gil Gangnam-gu, Seoul, South Korea
Additional offices
Manhattan, New York, USA
Principals
Lee Su-jin
Founder and Group CEO
Sector focus
Frequently asked questions
Who runs investment decisions at Yanolja?
Lee Su-jin serves as Founder and Group CEO. He holds approximately 16.3% direct stake, or 31.8% including family.
Does Yanolja participate in fund commitments or only direct deals?
The firm focuses on direct ownership of operating businesses and co-investments. Examples include full acquisition of eZee Technosys and a co-investment in ZenRooms.
What investment stages does Yanolja typically target?
Activity covers early-stage startups and buyouts of established hospitality operators. Ticket sizes range from $5M to $450M.
Which sectors does Yanolja explicitly avoid?
No explicit avoidance sectors are stated in available records.
How is Yanolja related to SoftBank Vision Fund 2?
SoftBank Vision Fund 2 holds a 24.9% stake following a $1.7 billion investment in 2021.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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