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Yenmo
Yenmo extends credit against Indian mutual funds, starting at 9.89% interest, with no foreclosure fees — preserving borrowers' long-term compounding.
Yenmo
Yenmo markets itself as India's only dedicated good-loan platform, co-founded by CEO Ashutosh Purohit and CTO Aryan Agarwal. Purohit previously worked at Navi and Swiggy; Agarwal held roles at Browserstack and ran a capital management firm before launching the venture. The firm targets retail and mass-affluent borrowers who hold mutual funds, aiming to replace liquidation with collateralized credit. The product is a loan against mutual funds (LAMF), priced from 9.89% per annum. Yenmo competes with banks and NBFCs but differentiates on two points: a fully digital, five-minute application flow and explicit foreclosure-fee waiver. Unlike a traditional private-credit manager that underwrites operating businesses, Yenmo extends credit against liquid, daily-priced securities — a structure that resembles margin lending but is marketed to non-trading households. No portfolio companies or institutional co-investors are disclosed. Operational footprint is India-only; no additional offices, headcount, or deployment figures are published. The website shows a loan calculator that projects asset-value comparisons over 30-year horizons, reinforcing a long-duration wealth-preservation narrative. No adjacent vehicles such as a philanthropic foundation, real-asset arm, or industry-club membership are disclosed. Yenmo's structural edge lies in the arbitrage between Indian households' growing mutual-fund holdings and the high cost of unsecured personal credit. By collateralizing publicly-marked assets, the firm carries lower credit risk than unsecured lenders while side-stepping the fire-sale wealth destruction that standard liquidation triggers.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
Asia
Country
India
City
—
Corporate office
—
Principals
Ashutosh Purohit
CEO & Co-founder
Aryan Agarwal
CTO & Co-founder
Sector focus
Frequently asked questions
Who runs investment and credit decisions at Yenmo?
Ashutosh Purohit serves as CEO and Aryan Agarwal is CTO and co-founder, according to the firm's own website. No dedicated chief investment officer, chief risk officer, or credit committee is disclosed. Operational decisions appear to flow through the two co-founders.
How does Yenmo source its loan book?
Yenmo originates loans through a self-service digital application on its website, targeting retail and mass-affluent borrowers in India. The process relies on borrowers' existing mutual fund holdings as collateral; no institutional origination channels, broker partnerships, or co-lending arrangements are disclosed.
Is Yenmo structured as a family office or a lending company?
Yenmo operates as a technology-driven retail lending platform, not a family office or traditional asset manager. It extends credit against publicly-marked mutual fund collateral and does not appear to manage third-party capital or operate a proprietary balance sheet disclosed to allocators.
Does Yenmo participate in fund commitments or only direct deals?
Yenmo's entire disclosed business is direct lending to retail borrowers against mutual fund units. There is no evidence of fund commitments, co-investments, or institutional investment activity.
What is Yenmo's known posture on co-investments alongside external GPs?
Yenmo does not publicly discuss any co-investment activity. The firm's website describes a single product — loans against mutual funds — and provides no indication of institutional partnerships, syndicated lending, or asset-management relationships.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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