Zulauf Asset Management AG

Zulauf Asset Management AG

Zulauf Asset Management AG was founded by Felix Zulauf, a prominent figure in global macro investing known for his decades-long presence in the Swiss financial community. The firm operates as an independent asset manager with a focus on discretionary macro strategies, drawing on Zulauf's recognized expertise in economic cycles and currency markets. Its Zug headquarters places it in a jurisdiction known for private banking and wealth management. The firm's strategy is centered on top-down, global macro analysis, with allocation decisions driven by structural economic views rather than bottom-up security selection. Asset-class coverage includes equities, bonds, currencies, commodities, and alternative investments. The firm has historically been associated with a long-term, cycle-aware approach, making tactical bets on inflection points in global economies and markets. Given the firm's relatively low public profile, total AUM, team size, and additional offices are not disclosed. Zulauf Asset Management AG is believed to serve a narrow, high-net-worth client base rather than pursuing broad institutional mandates. No significant operational event from the last 24 months has been reported publicly. A structural differentiator is the firm's heavy reliance on the personal macro framework of its founder, Felix Zulauf, which positions it as a boutique macro shop that does not compete with large, systematic asset managers. This founder-led, judgment-based approach makes its investment process contingent on Zulauf's continued involvement, a succession question that is not publicly addressed.