Altss Research / Venture case 19
Fair
Shift acquired selected assets and a subsidiary of Fair in May 2022, including its dealer-listing marketplace technology. The transaction transferred parts of the business rather than establishing a shutdown date for every Fair entity.
Altss Research · Evidence reviewed · Historical event record
Historical private valuation
$1.2bn reportedFortune reported the 2018 SoftBank-led round at $1.2bn; pre-money/post-money terms were unspecified.
Asset sale
Not disclosedSelected assets and a subsidiary sold to Shift. Shift's SEC-filed announcement confirms closing of selected-asset and subsidiary-equity acquisitions. This case does not report a whole-company sale price or treat concurrent Shift debt financing as one.
These figures have different valuation bases and dates. Their difference is not a measure of investor losses. Methodology ↗
The documented timeline
Series B announced
Fair announced a $385m equity round led by SoftBank, subject at announcement to approvals and customary closing conditions.
Shift completed the transaction
Shift confirmed its purchase of certain assets and a subsidiary, and separately announced the closing of its own note financing.
Source documents
Publication and access dates identify the evidence used for this case.
Fortune · Financial reporting · Published Oct 31, 2019 · Accessed Oct 26, 2026
Fair via PR Newswire · Primary source · Published Dec 20, 2018 · Accessed Oct 26, 2026
Shift Technologies via SEC · Primary source · Published May 12, 2022 · Accessed Oct 26, 2026
Logo: Fair logo source. Company trademark rights remain.