Aros Capital

Aros Capital

Jakob Krogh Madsen co-founded Aros Capital in 2009 alongside Nicolai Borcher Hansen, Peter Brink Madsen, and Christian Falster. The firm is structured as a Danish multi-family office and investment firm, providing portfolio management and advisory services to wealthy families. Today Madsen owns 90% of the entity, which operates from Aarhus and Copenhagen under a board chaired by attorney Kim Høibye. The team includes partners Thomas Bruno Pedersen, Kim Jensen, and Adrian Larsen, who joined in 2011 and now co-heads alternatives. Aros constructs portfolios that blend traditional fund allocations with direct co-investments and thematic SPVs. Its alternatives program spans private equity, real estate, digital assets, and hedge funds. Confirmed direct investments include viaPhoton, a data-center cabling company that received multiple rounds from Aros, and Inveniam, a private-market data platform in which Aros invested on behalf of clients and its own blockchain fund. On the real-asset side, Aros channels client capital into UK social housing through Aros Affordable Homes A/S and into a battery energy storage project developed by BattMan Energy via the SPV Batteriparkerne A/S. The firm also lists itself as a distributor for Danske Invest funds, giving clients access to Danske Bank-managed strategies. Geographically, its activity primarily spans Denmark and the UK, with ties to the Middle East through Inveniam's strategic investor G42. Total deployment and client count are not publicly disclosed. The firm's website emphasizes client-paid alignment, and its chairman's concurrent board seat at Asgard Asset Management suggests a close Danish-manager network. Aros sponsors Danish badminton player Simone Aoki Pihl and supports the charity Danske Hospitalsklovne. In 2024, the firm appeared in a Danish investor database with contact Niels Møller Christensen, reinforcing its consistent local presence. Aros is not a passive wealth manager. Madsen's 90% ownership eliminates external shareholder pressures, and the firm's SPV structure — with Madsen seated as director of multiple underlying vehicles — binds the house's governance directly to its deal outcomes. This architecture, combined with a small partnership group and a board that includes the CEO of Aros Forsikring, creates a tight-knit structure more common in a family holding company than a conventional multi-family office.