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Aseer Investment Company
Aseer Investment Company is the PIF subsidiary chaired by HRH Prince Turki bin Talal bin Abdulaziz.
Aseer Investment Company
AIC, established by Saudi Arabia's Public Investment Fund (PIF), aims to transform the Aseer region into a global tourism and wellness hub. By partnering with investors, AIC unlocks opportunities across sectors like hospitality, renewable energy, and real estate. Its focus on sustainable growth aligns with the region's goal of welcoming 10 million visitors by 2030.
General information
Firm type
Generalist
Year founded
—
AUM
Undisclosed
Location
Region
Middle East
Country
Saudi Arabia
City
Riyadh
Corporate office
Riyadh, Saudi Arabia
Principals
HRH Prince Turki bin Talal bin Abdulaziz
Chairman of the Board and Governor of Aseer Province
Sector focus
Frequently asked questions
Who runs investment decisions at Aseer Investment Company?
HRH Prince Turki bin Talal bin Abdulaziz serves as chairman. Meshari Al Nahari is chief executive as of 2025.
How is Aseer Investment Company related to the Public Investment Fund?
AIC is a 100 percent owned subsidiary of PIF.
What asset classes does Aseer Investment Company target?
The firm focuses on real estate and tourism projects through mixed-use developments.
Where does Aseer Investment Company deploy capital?
All disclosed projects sit inside the Aseer Region of Saudi Arabia.
Does Aseer Investment Company use joint ventures?
Yes. It partners with NMR Real Estate Company, Rikaz Real Estate Company and the Aseer Development Authority.
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