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Blue Sand Holdings
Blue Sand Holdings manages Olafson family real estate and private investments from Los Angeles.
Blue Sand Holdings
Blue Sand Holdings was established in 2019 by Greg Olafson. The office manages capital originating from the Olafson family’s real estate development activities and operating businesses in Southern California. The firm allocates across real estate, private equity, and private credit. It executes through direct co-investments and SPVs. Confirmed holdings include Everett Mall in Washington and multiple residential projects in California and Nevada. The geographic focus remains North America. Co-investment partners include Aztec Group on energy-related ventures such as Mustang Renewable Power Ventures. No public headcount or additional offices appear in available records. Greg Olafson serves on the board of Just In Time for Foster Youth. Blue Sand Holdings Philanthropy operates as the family’s separate giving vehicle. No operational events from the last 24 months have been recorded. The office maintains a direct ownership model over operating assets and real estate rather than relying on external managers for core holdings. This structure keeps decision authority with the family principals.
General information
Firm type
Single Family Office
Year founded
2019
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Principals
Greg Olafson
Managing Director and Trustee
Sector focus
Frequently asked questions
Who runs investment decisions at Blue Sand Holdings?
Greg Olafson serves as Managing Director and Trustee and directs investment decisions.
How does Blue Sand Holdings source proprietary deal flow?
The office sources through direct relationships with operating partners and co-investors in real estate and energy projects.
Does Blue Sand Holdings participate in fund commitments or only direct deals?
The firm uses direct co-investments, SPVs, and private credit alongside some fund-of-funds exposure.
Where does the underlying wealth come from?
Wealth originates from the Olafson family’s Southern California real estate development and operating-company interests.
What investment stages does Blue Sand Holdings typically target?
The office targets early-stage opportunities in addition to direct real estate and private equity holdings.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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