Crafted Financial Planning

The firm appears to operate a centralized investment committee or lead advisor model where portfolio construction, manager selection, and asset allocation are handled in-house rather than outsourced to a third-party OCIO. Client portfolios are built using a combination of individual securities, mutual funds, ETFs, and access to private market funds. Direct indexing and tax-loss harvesting are likely integrated given the firm's emphasis on tax-aware planning.

There is no public record of Crafted Financial Planning operating a dedicated direct investment or co-investment platform. Private market exposure is more likely accessed through established fund commitments with external general partners. The firm's size and relationship model suggest any direct opportunities would be episodic and sourced through existing GP relationships rather than a formalized deal-by-deal program.

The firm integrates alternative investments as a component within a traditional asset allocation framework. Exposure likely spans private equity, private credit, and real assets through fund structures rather than direct operating-company investments. Sizing and selection are driven by individual client liquidity needs and tax circumstances, consistent with a planning-led multi-family office approach.

Tax strategy and estate planning appear to be core in-house capabilities rather than services referred entirely to external law firms or CPA practices. The firm's name itself signals an emphasis on 'crafted' planning, implying bespoke income tax, transfer tax, and charitable giving strategies coordinated across a family's entire balance sheet. This integrated model reduces fragmentation risk for families with complex holding structures.

Crafted Financial Planning operates as a multi-family office serving multiple unrelated client families. The firm's architecture avoids the concentrated wealth origin of a single-family office and instead aggregates a small number of high-net-worth relationships under a shared platform. This structure allows the firm to spread operational costs across families while maintaining a high-touch service ratio.