Ellenbecker Investment Group

Jim Ellenbecker, as Founder and CEO, oversees investment strategy alongside Andy Ellenbecker (President) and Robert Ellenbecker (Senior Vice President). The family-run leadership makes investment decisions collaboratively, with a focus on retirement income planning and portfolio management (per public record).

The firm sources clients primarily through local referrals, relationships with CPAs and estate attorneys, and community presence in the Midwest. Its family-run structure has built trust in the Wauwatosa area over many years, with client acquisition centered on high-net-worth families seeking personalized planning.

Ellenbecker Investment Group operates as a multi-family office and registered investment advisor (RIA). It serves multiple families rather than a single family, though it maintains a family-run governance with the Ellenbecker family in key leadership roles.

The firm typically targets clients in the wealth accumulation and distribution stages, with a strong emphasis on retirement planning. Its investment focus is on liquid assets such as ETFs, mutual funds, and fixed income, with some exposure to alternative investments and direct real estate.

The firm primarily constructs portfolios using managed accounts, ETFs, and mutual funds, rather than making direct fund commitments or operating a proprietary deal structure. It also advises on direct investments in real estate and business assets as part of comprehensive financial plans.

The firm does not publicly exclude any sectors, but its conservative approach suggests avoidance of highly speculative asset classes like venture capital or cryptocurrency. Its client-focused retirement planning typically steers clear of aggressive growth investments.

The firm's clients are typically high-net-worth families from the Midwest, with wealth accumulated through business ownership, inheritance, or professional careers. The firm does not disclose specific sources at the entity level.