Updated:
Forward Management
Forward Management operates as an outsourced back office for trade associations, a firm built by Matt Peralta after a decade inside organizations like the...
Forward Management
Forward Management operates as an outsourced back office for trade associations, a firm built by Matt Peralta after a decade inside organizations like the California Society of Anesthesiologists and BOMA Silicon Valley. Peralta, an ASAE-Certified Association Executive, founded the firm to give volunteer-led boards a turnkey operations team — handling everything from membership growth to government affairs — so physicians and commercial real estate professionals can focus on industry advocacy rather than meeting logistics. The firm provides full-service association management alongside à-la-carte services in event production, marketing, communications, and PAC fundraising. Its operational track record includes increasing membership at BOMA Silicon Valley, building the California Society of Anesthesiologists' first virtual House of Delegates meeting in 2019, and sustaining that governance framework through the Covid pandemic. The practice spans physician societies and commercial real estate associations, with a geographic concentration in Northern California. Forward Management is a lean owner-operated firm led by Peralta with no disclosed AUM, investment strategy, or capital deployment activity. The business model earns revenue through management fees and service retainers from client associations, not through carried interest or asset management fees. In 2019, forward-thinking operational leadership by Peralta enabled CSA's shift to a fully virtual governance meeting, a structural pivot that continued to serve the society during the pandemic response. Forward Management's structural differentiator is its exclusive focus on operational execution for membership-based nonprofits, a category of entity that typically relies on volunteer leaders with limited professional management bandwidth. The firm does not co-invest, manage money, or operate any private investment vehicles. Its architecture is a pure services business — a general contractor for trade-association operations — which makes it categorically distinct from family offices, venture firms, or fund managers that Altss profiles.
General information
Firm type
Generalist
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Principals
Matthew Peralta
Owner
Frequently asked questions
Does Forward Management invest capital or manage funds?
No. Forward Management is an association management firm, not an investment manager. It provides operational services — membership management, event production, marketing, communications, and PAC fundraising — to trade associations and nonprofit foundations. There is no evidence of AUM, investment activity, or capital deployment of any kind.
Who makes key decisions at Forward Management?
Matthew Peralta is the owner and the sole named decision-maker. He holds the Certified Association Executive (CAE) designation from ASAE and has a decade of experience managing trade associations in the physician and commercial real estate sectors. The firm's website lists no other principals or staff.
What types of clients does Forward Management serve?
The firm serves trade associations and nonprofit foundations, with disclosed experience in physician societies like the California Society of Anesthesiologists and commercial real estate groups like BOMA Silicon Valley. Clients are membership-based organizations that need professional management for day-to-day operations, governance meetings, and advocacy efforts.
How is Forward Management structured?
Forward Management is a boutique services firm headquartered in Silicon Valley, structured as an owner-operated business under Matthew Peralta. It is not a family office, venture capital firm, or investment partnership. Revenue comes from service fees and management retainers paid by client associations, not from asset-based fees or performance allocations.
Does Forward Management have any relationship to investment entities?
There is no disclosed relationship to any investment entity, family office, or capital pool. Forward Management's sole business is providing administrative and strategic management services to nonprofit trade associations. It does not co-invest, advise on capital allocation, or maintain any investment vehicles.
Where does Forward Management operate geographically?
The firm is headquartered in San Francisco and serves clients in Northern California's Silicon Valley region. Disclosed client relationships — including BOMA Silicon Valley and the California Society of Anesthesiologists — are concentrated in California, with no evidence of operations outside the state.
What is Matthew Peralta's professional background?
Matthew Peralta is an ASAE-Certified Association Executive with over ten years of experience serving trade associations and nonprofit foundations. Before founding Forward Management, he held senior staff roles at the California Society of Anesthesiologists and managed operations for BOMA Silicon Valley, where he increased membership participation and government affairs activity.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on registered investment advisers?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: