Genesis

Genesis

Genesis began operations in 1997 when Juan Pablo Ortiz Salom established the firm to deliver M&A advisory and financing structuring alongside family wealth oversight. Louis Kleyn joined as co-founder, bringing prior leadership experience at Colombia's National Infrastructure Agency. The firm positions itself as an independent advisor that separates banking services from wealth management to avoid regulatory conflicts. Genesis executes across private equity, real estate, infrastructure, and venture stages from pre-seed through buyouts. It has structured deals in PropTech, Digital Health, and AgriTech while maintaining holdings that include the Paralelo 26 Building and ZF Towers Phase I in Bogota. The firm also participates in fund-of-funds commitments and direct SPVs, with geographic reach that spans South America, North America, Europe, and Asia. Confirmed co-investors include board members tied to Quadrant Capital Advisors. The team comprises five named partners and additional professionals focused on tax, estate, and investment banking work. Genesis maintains membership in Pandion Partners, ColCapital, and the GRI Club. It operates the Genesis Foundation as a separate philanthropic vehicle. No operational events from the past 24 months appear in public records. Genesis differs from typical multi-family offices through its hybrid structure that retains an active investment bank license and executes proprietary deals alongside client mandates. This integration supplies internal deal flow from M&A assignments directly into family portfolios without external placement agents.