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Goodstein Wealth Management
Goodstein Wealth Management launched in 2016 from Encino, California, under founder Alan Goodstein. The firm was built to serve the investment and planning...
Goodstein Wealth Management
Goodstein Wealth Management launched in 2016 from Encino, California, under founder Alan Goodstein. The firm was built to serve the investment and planning needs of high-net-worth families and business owners concentrated in the western San Fernando Valley, a market Goodstein knew from an earlier career in private banking at institutions serving Southern California entrepreneurs. The firm deploys capital across a mix of internally managed and sub-advised strategies. Its in-house capabilities center on investment-grade fixed-income portfolio construction and direct commercial real estate, primarily multifamily and retail assets in the San Fernando Valley and greater Los Angeles Basin. For public equities and alternatives, Goodstein selects external managers with a bias toward value-oriented and income-producing strategies, including private credit funds and real asset partnerships. The firm emphasizes after-tax return optimization, a structural necessity for its client base of active business owners. Goodstein maintains a single office in Encino with a compact team structure typical of a boutique multi-family office. Adjacent to its investment management, the firm provides integrated tax planning and estate advisory, functioning as a financial quarterback for clients who have exited businesses or hold concentrated operating-company positions. In 2023, Goodstein expanded its focus on tax-aware fixed-income portfolio construction as rising rates reshaped the muni and investment-grade corporate markets. The firm's structural differentiator is its deep geographic and demographic niche: rather than competing for coastal tech or entertainment wealth, Goodstein's client base is rooted in the real estate, manufacturing, and professional-services business owners of the 101 corridor north of the Santa Monica Mountains — a market large enough to support substantial assets but too localized to attract the national RIA consolidators that have acquired many suburban wealth practices.
General information
Firm type
Multi Family Office
Year founded
2016
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Encino
Corporate office
Encino, CA, United States
Principals
Alan Goodstein
Founder & CEO
Sector focus
Frequently asked questions
Who runs investment decisions at Goodstein Wealth Management?
Alan Goodstein, the firm's founder and CEO, leads investment decisions. Goodstein built the firm's investment philosophy on his prior experience in private banking in Southern California. The firm manages fixed-income and direct real estate in-house, while external manager selection for equities and alternatives is directed by Goodstein and his advisory team.
What is Goodstein's core client base?
Goodstein serves high-net-worth individuals, business owners, and families concentrated in the San Fernando Valley and greater Los Angeles Basin. Its clients include entrepreneurs in real estate, manufacturing, and professional services — a demographic distinct from the coastal technology and entertainment wealth targeted by many larger Los Angeles wealth managers.
Does Goodstein manage assets internally or allocate to external managers?
Goodstein uses a hybrid model. Fixed-income portfolios and direct commercial real estate — primarily multifamily and retail properties in Southern California — are managed in-house. Public equity and alternative asset exposure, including private credit, comes through externally selected managers with a bias toward value and income strategies.
What investment stages or asset classes does Goodstein focus on?
Goodstein concentrates on investment-grade fixed income, direct commercial real estate, public equities via external managers, and private credit funds. Within real estate, the firm has historically focused on income-producing multifamily and retail properties in the San Fernando Valley and greater Los Angeles.
Is Goodstein structured as a family office or an advisory practice?
Goodstein operates as a multi-family-office-style boutique, combining investment management with integrated tax planning and estate advisory. It serves as a financial quarterback for high-net-worth families and business owners, a structure that distinguishes it from both standalone RIAs and mass-affluent brokerage practices in its market.
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