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Heartland Financial Services
An Entrepreneur who Believes in Building Up the Midwest by Owning, Operating & Growing One Business. | John founded Heartland because he believes...
Heartland Financial Services
An Entrepreneur who Believes in Building Up the Midwest by Owning, Operating & Growing One Business. | John founded Heartland because he believes entrepreneurship is the best way to continue to grow the Midwest. He raised a fund to acquire then full-time actively operate a single, privately-held business.
General information
Firm type
RIA
Year founded
1983
Location
Region
Oceania
Country
United States
City
Milwaukee
Corporate office
Cedar Falls, Iowa, United States
Principals
David A. Beaty
Investment Advisor Representative
Alan W. Gielau
Senior Agent
Brent D. Beaty
Insurance Services Representative
Sector focus
Frequently asked questions
Who runs investment decisions at Heartland Financial Services?
David A. Beaty, ChFC, CLU, LUTCF, serves as the Investment Advisor Representative and leads the firm. He works alongside senior agent Alan W. Gielau and insurance representative Brent D. Beaty.
How does Heartland source proprietary deal flow?
Heartland does not appear to source proprietary investment deals. The firm acts as a traditional RIA, offering financial planning and insurance products through GWN Securities. No direct investment or private equity activity was identified.
Is Heartland structured as a family office or does it operate more like a financial planning firm?
Heartland operates as a registered investment advisor (RIA) focused on retirement planning, not as a family office. It does not manage multi-generational wealth or operate direct investment vehicles.
Does Heartland participate in fund commitments or only direct deals?
Heartland does not participate in fund commitments or direct deals. Its activities are limited to financial planning, insurance sales, and the recommendation of mutual funds and annuities through GWN Securities.
What investment stages does Heartland typically target?
Heartland does not target investment stages. Its focus is on asset preservation and income generation for near-retirees and retirees, using insurance products, annuities, and mutual funds.
Which sectors does Heartland explicitly avoid?
Heartland does not disclose public sector restrictions, but its focus on low-risk, income-oriented products implies avoidance of high-growth, high-volatility sectors.
Where does the underlying wealth come from?
Heartland's wealth origin is not publicly tied to any single family or fortune. The firm serves individual retail clients, not a concentrated family wealth pool.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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