Hockey Stick Investments

John Replogle serves as managing partner and makes all investment decisions. His background as CEO of Burt's Bees and Seventh Generation, plus earlier brand-management roles at Unilever and Diageo, shapes the office's operator-centric approach. No other investment committee members are publicly identified.

Deal flow comes primarily through Replogle's personal network of founders, CEOs, and industry contacts built across three decades in consumer goods. His board roles, speaking engagements at Conscious Capitalism and natural products conferences, and deep ties to the Boulder-Durham CPG corridor generate proprietary referrals. The office does not accept unsolicited pitches.

Hockey Stick Investments executes exclusively direct investments — equity and convertible notes into individual companies. There is no public record of fund commitments, fund-of-funds allocations, or LP positions in external venture funds. Replogle's model relies on concentrated positions where he can add operating value.

Replogle typically takes a board seat or executive chairman role, bringing hands-on operational guidance. At Grove Collaborative, he served as CEO through its go-public transaction before moving to executive chairman. That level of post-investment involvement — distribution strategy, brand positioning, hiring — is the office's defining characteristic.

The capital base derives from Replogle's executive compensation and equity exits during his tenures leading Burt's Bees through its $925 million sale to Clorox in 2007 and scaling Seventh Generation prior to its 2016 acquisition by Unilever. His earlier Diageo and Unilever career provided the foundational asset base.

Portfolio companies are split between the United States and Europe. Replogle's transatlantic operating experience — brand management roles in the UK and US — enables sourcing and diligence across both regions. Grove Collaborative is US-headquartered; Waterdrop operates from Vienna, Austria.

No separate foundation or philanthropic vehicle is publicly linked to Hockey Stick Investments. Replogle's advocacy for ESG and conscious capitalism is embedded in the investment thesis itself rather than structured as a parallel philanthropic entity. He serves on the board of Conscious Capitalism Inc., reflecting that integrated approach.