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Horan MediaTech Advisors
Inventing The Future One Great Company At A Time Horan MediaTech Advisors Horan MediaTech Advisors is an investment and advisory firm that works with companies...
Horan MediaTech Advisors
Inventing The Future One Great Company At A Time Horan MediaTech Advisors Horan MediaTech Advisors is an investment and advisory firm that works with companies from concept stage through public markets. Our theme is “Inventing the future one great company at a time.” We are builders with a strong focus on the future. We are not interested in […]
General information
Firm type
Single Family Office
Location
Region
North America
Country
United States
City
Chapel Hill
Corporate office
Chapel Hill, Durham, Craighall, New York, United States
Principals
Peter C. Horan
Founder
Pam Horan
Co-Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Horan MediaTech Advisors?
Investment decisions are led by Peter C. Horan, Founder, and his wife Pam Horan, Co-Founder. Peter Horan has a background as CEO of About.com, which he sold to The New York Times for $426 million. Pam Horan previously served as President of the Online Publishers Association.
How does Horan MediaTech Advisors source proprietary deal flow?
The firm sources deals through direct relationships with founders and its active involvement in early-stage venture funds in the Pacific Northwest, including Oregon Venture Fund, Cascade Seed Fund, and Portland Seed Fund. It also participates in events like the Bend Venture Conference and InventOR.
Is Horan MediaTech Advisors structured as a single family office or does it operate more like a venture firm?
It is structured as a family office but operates with a hybrid model, functioning as both an investor and advisor. The firm makes direct investments in early-stage companies and also invests as a limited partner in multiple venture funds.
Does Horan MediaTech Advisors participate in fund commitments or only direct deals?
The firm does both. It is a limited partner in funds such as Oregon Venture Fund, Cascade Seed Fund, Portland Seed Fund, and Elevate Capital Fund 2. It also makes direct investments in early-stage media, ad tech, and consumer product companies.
What investment stages does Horan MediaTech Advisors typically target?
The firm works with companies from concept stage through public markets. Its direct investments tend to be early-stage, while its relationships with private equity funds like ABS Capital and Star Mountain Capital allow it to participate in later-stage companies.
Which sectors does Horan MediaTech Advisors focus on?
The firm focuses on media and consumer internet companies, with additional experience in B2B services and consumer products. Its portfolio includes companies in ad tech, travel intelligence, and Hispanic media.
How is Horan MediaTech Advisors related to the Pacific Northwest startup ecosystem?
The firm is deeply embedded in the Pacific Northwest startup community through its investments in Oregon Venture Fund, Cascade Seed Fund, and Portland Seed Fund. It received a 2023 Community Catalyst Award from the Oregon Entrepreneurs Network for its work with the startup community.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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