Simply Measured

Simply Measured

Simply Measured was founded in 2011 in Seattle as a social media analytics startup. The firm was acquired by Sprout Social in 2021 for $200 million (per TechCrunch, 2021) and now operates as a core analytics arm within Sprout Social's broader platform. The platform aggregates data from major social networks — including Instagram, Facebook, X, and LinkedIn — and applies AI agents, including Trellis, to surface patterns and recommended actions. The firm's technology is used for content publishing, community management, influencer marketing, and employee advocacy. Named clients include Microsoft, Adobe, and Verizon. The firm maintains an office in Seattle. The acquisition integrated Simply Measured's analytics engine into Sprout Social's product suite, expanding Sprout's total addressable market and enterprise client base. Simply Measured's structural differentiator is its acquisition by Sprout Social — rather than remaining a standalone analytics tool, its technology became embedded within a larger social management platform, creating direct distribution to Sprout's existing customer base.