Asset Manager

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Immortalana

Kelly Day co-founded Immortalana, an LA-based early-stage investment firm linked to the TCW fortune, focusing on seed and startup deals with a UCLA...

Immortalana

Immortalana is a US-based investment company headquartered in Los Angeles. It employs a Venture Capital strategy. The firm has one staff member, one of whom is an investment professional.

General information

Firm type

Generalist

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Los Angeles

Corporate office

Los Angeles, CA, United States

Principals

Kelly Day

Co-founder and Chairwoman

Robin Farias-Eisner

Co-founder

Sector focus

Early StageSeed Stage

Frequently asked questions

Who makes investment decisions at Immortalana?

Investment decisions are led by co-founder Kelly Day, who chairs the firm. Dr. Robin Farias-Eisner, a UCLA professor, serves as co-founder and likely advises on biomedical opportunities. The firm does not publicly list a CIO or other investment committee members.

Is Immortalana a single-family office or a venture capital firm?

Immortalana is structured as an asset manager, not a family office. It is funded by the Day family wealth but operates as an investment company with a generalist early-stage mandate. It does not appear to manage capital from external limited partners.

Where does the wealth behind Immortalana come from?

The wealth originates from Robert A. Day, who founded TCW Group, a major asset management firm. He was married to Kelly Day, who co-founded Immortalana. The Day family has also endowed philanthropic foundations.

Does Immortalana partner with any academic institutions?

Yes, Immortalana has a formal business partnership with UCLA, where co-founder Robin Farias-Eisner is a professor. The Day family endowed a $30 million surgical endowment at UCLA. This suggests potential deal flow from academic research.

What investment stages does Immortalana target?

Immortalana's strategy is focused on early-stage investing, including seed and startup rounds. It does not publicly disclose later-stage or growth equity involvement.

What philanthropic structures are associated with Immortalana?

The Day family operates three foundations: Guerin Foundation, Robert A. Day Foundation, and W.M. Keck Foundation. These are separate from Immortalana's investment activities and are managed independently.

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