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iNFiNi-t Wealth Management Advisers
Normand Coulombe established iNFiNi-t Wealth Management Advisers in April 2005 after purchasing the Quebec practice of Ernst & Young Investment Consulting.
iNFiNi-t Wealth Management Advisers
Normand Coulombe established iNFiNi-t Wealth Management Advisers in April 2005 after purchasing the Quebec practice of Ernst & Young Investment Consulting. The firm provided multi-family office services focused on manager selection, portfolio oversight, and intergenerational planning for Canadian families. Allocations spanned hedge funds, private equity, private credit, real estate, and infrastructure with exposure to North America, Europe, and Oceania. Confirmed holdings included positions through Starlight Group Property Holdings and co-investments alongside Fondaction. The firm avoided direct operating-company investments in favor of fund commitments and select co-investments. The firm reported approximately 3,500 million USD in assets under management prior to the 2022 transaction. Normand Coulombe and Marie-Line Bérubé transitioned to senior roles at Patrimonica following the merger. Normand Coulombe has served on the executive committee of the Douglas Mental Health University Institute Foundation for over ten years. The 2022 merger with Patrimonica Asset Management consolidated two Montreal multi-family offices into a single platform, transferring client relationships and advisory mandates while preserving continuity through retained leadership.
General information
Firm type
Multi Family Office
Year founded
2005
Location
Region
North America
Country
Canada
City
Montreal
Corporate office
Montreal, Canada
Principals
Normand Coulombe
Founder and President
Marie-Line Bérubé
Executive Vice-President
Sector focus
Frequently asked questions
Who runs investment decisions at iNFiNi-t Wealth Management Advisers?
Normand Coulombe founded the firm and led investment oversight until the 2022 merger. Marie-Line Bérubé served as Executive Vice-President with responsibility for strategy and client relationships.
How does iNFiNi-t Wealth Management Advisers source proprietary deal flow?
The firm selected external managers meeting predefined performance standards rather than originating direct deals. Relationships developed through CFA Montréal and industry networks supported manager access.
Is iNFiNi-t Wealth Management Advisers structured as a single family office or does it operate more like a venture firm?
It operated as a multi-family office advising multiple families on external managers and alternatives. The model emphasized fund commitments and limited co-investments over direct venture deployments.
Does iNFiNi-t Wealth Management Advisers participate in fund commitments or only direct deals?
The firm focused on fund commitments to hedge funds, private equity, and private credit with selective co-investments. Direct operating-company investments remained limited.
What investment stages does iNFiNi-t Wealth Management Advisers typically target?
Allocations targeted buyout and growth stages through external managers. The firm maintained exposure across established managers rather than early-stage venture.
Where does the underlying wealth come from?
Wealth origin for client families is not publicly disclosed. The firm itself originated from Normand Coulombe's acquisition of an Ernst & Young practice in 2005.
How is iNFiNi-t Wealth Management Advisers related to Patrimonica Asset Management?
iNFiNi-t merged its operations with Patrimonica in 2022. Key principals including Normand Coulombe joined the combined entity in senior roles.
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