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Innocreative Capital
Innocreative Capital is Michael Singer's Los Angeles-based family office, investing directly in early-stage health care services and consumer companies.
Innocreative Capital
Innocreative Capital is a Los Angeles based single family office investing in technology, media, software, consumer product/service, real estate and healthcare sectors globally.
General information
Firm type
Single Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Principals
Michael Singer
Founder and Managing Member
Sector focus
Frequently asked questions
Who runs investment decisions at Innocreative Capital?
Michael Singer, the firm's Founder and Managing Member, runs all investment decisions. He operates the firm as a single-family office and his operational background as the former CEO of Careismatic Brands (Cherokee Uniforms) shapes the firm's sector focus. There is no publicly listed investment committee or external partners.
Where does the underlying wealth come from?
Singer's wealth originates from health care apparel and services. He served as CEO of Careismatic Brands, the global manufacturer behind Cherokee Uniforms, during which time private equity firm New Mountain Capital held a majority stake. The company supplies nursing and medical uniforms to hospital systems worldwide.
Is Innocreative Capital a single family office or an asset manager?
It functions as a single family office — Innocreative is the private investment arm of the Singer Family Office and does not manage third-party capital. Public records classify the firm as an asset manager because of its direct investment activity, but its structure and capitalization are purely single-family.
What investment stages does Innocreative typically target?
Innocreative targets early-stage companies, including seed and start-up phases. The firm does not publicly disclose stage-specific check sizes, but its membership in the AgeTech Collaborative from AARP suggests a willingness to invest in pre-revenue and early-revenue ventures serving aging populations.
Does Innocreative Capital co-invest alongside external GPs?
Public records show a past relationship with New Mountain Capital through Singer's operating role at Careismatic Brands, but no current co-investment programs are publicly disclosed. The firm's generalist mandate and lean structure suggest ad-hoc rather than programmatic co-investment activity.
How is Innocreative related to the Singer Family Office?
Innocreative Capital is the direct investment entity of the Singer Family Office. Michael Singer established it to manage family capital across venture and growth-stage investments. There is no known separate family office entity operating in parallel.
Which sectors does Innocreative explicitly avoid?
No explicit avoidance list is publicly disclosed. However, given the firm's concentration in health care services, consumer, and AgeTech, and the absence of portfolio companies in categories like cryptocurrency, defense, or heavy industry, the investment committee appears to operate within a de facto perimeter where Singer's operating expertise applies.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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