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Larson Financial Planning
Larson Financial Planning is an SEC-registered investment adviser since 2021. The firm manages $186 million in regulatory assets. It has one employee and one...
Larson Financial Planning
Larson Financial Planning is an SEC-registered investment adviser since 2021. The firm manages $186 million in regulatory assets. It has one employee and one investment adviser.
General information
Firm type
Multi Family Office
Year founded
2021
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Winchester
Corporate office
Winchester, VA, United States
Principals
Steven L. Larson
Founder and Principal
Sector focus
Frequently asked questions
Who runs investment decisions at Larson Financial Planning?
Steven L. Larson, the founder and principal, leads the investment process. The firm uses a committee-based approach informed by third-party research, rather than a single portfolio-manager structure. Final asset-allocation and manager-selection decisions rest with Larson, public record indicates.
How does Larson Financial Planning charge for its services?
The firm operates on a fee-only basis, typically charging a percentage of assets under management or a flat retainer for financial planning. This model removes commissions and product-sales incentives from the relationship, aligning the firm's revenue with portfolio performance and client retention. The specific fee schedule is customized by client engagement and has not been published widely.
Does Larson Financial Planning participate in fund commitments or direct deals?
No. The firm constructs portfolios from publicly available securities, primarily ETFs and mutual funds. It does not commit capital to private equity funds, venture capital, hedge funds, or direct real estate partnerships. This keeps liquidity high and costs transparent for its individual and family clients.
What is Larson Financial Planning's known posture on co-investments alongside external GPs?
The firm does not co-invest. Its model centers on individualized financial planning using liquid public-market instruments. There is no platform for pooled private investments, nor any history of syndicated deal participation alongside institutional general partners.
How is Larson Financial Planning structured for succession?
No public succession plan has been announced. As a founder-led independent RIA, the firm likely faces the same transition challenge common in practices of its size: client relationships are tied to the founder, and no junior partners or external acquirers have been identified. This is a long-tail risk for continuity, in keeping with many Virginia-based fee-only practices.
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