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NaHCO3
NaHCO3 was established in 2016 by Marc Merrill, co-founder of Riot Games, and Ashley Merrill, founder of Lunya. The office manages private capital generated by...
NaHCO3
NaHCO3 was established in 2016 by Marc Merrill, co-founder of Riot Games, and Ashley Merrill, founder of Lunya. The office manages private capital generated by those enterprises and channels it through a single-family structure. Allocations span early-stage venture capital, direct co-investments via SPVs, and fund-of-funds commitments. Confirmed focuses include AgriTech & FoodTech, Digital Health, FinTech, Media & Entertainment, and SpaceTech, all within North America. The firm also operates philanthropic vehicles such as the Merrill Family Foundation and CORE endowment. Marc Merrill serves on the boards of City Year Los Angeles and Unite America. Ashley Merrill is a trustee of LACMA. No public data exist on team size, additional offices, or assets under management. The office maintains YPO memberships for both principals and keeps governance separate between investment and philanthropic activities.
General information
Firm type
Single Family Office
Year founded
2016
Location
Region
North America
Country
United States
City
Santa Monica
Corporate office
Santa Monica, CA, United States
Principals
Marc Merrill
Founder
Ashley Merrill
Founder
Sector focus
Frequently asked questions
Who runs investment decisions at NaHCO3?
Marc Merrill and Ashley Merrill serve as the named founders and direct the office. No additional investment professionals are publicly identified.
Where does the underlying wealth come from?
The capital originates from Marc Merrill’s equity in Riot Games and Ashley Merrill’s apparel and media businesses.
Does NaHCO3 participate in fund commitments or only direct deals?
The office uses both fund-of-funds commitments and direct co-investments through SPVs.
What investment stages does NaHCO3 typically target?
Activity centers on early-stage opportunities.
Does NaHCO3 maintain philanthropic structures, and how are they separated?
The Merrill Family Foundation and CORE endowment operate alongside the investment office with distinct governance.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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