New Sparta Asset Management

Jerome Booth, the firm's co-founder and Chairman, leads the investment committee. Booth was previously head of research at Ashmore Group, the FTSE 250 emerging-markets asset manager, where he oversaw sovereign credit analysis across more than 60 countries. His macro framework continues to shape New Sparta's investment thesis.

The firm relies on a network built through Booth's decades in emerging markets rather than a conventional venture referral pipeline. New Sparta identifies UK-based technology and media companies with products or services that have clear applicability in growth markets — particularly across Africa and Asia — and structures introductions to potential commercial partners in those regions.

The firm's portfolio companies are primarily UK-headquartered, but the investment thesis is explicitly cross-border. New Sparta targets businesses capable of expanding into emerging markets where the team has existing relationships and sector expertise, including Nigeria, Kenya, India, and Indonesia.

New Sparta deploys capital through minority equity stakes and venture debt. The firm does not operate as a traditional limited-partner fund; it functions as a permanent-capital vehicle, which allows it to hold positions for extended periods without the pressure of fund-lifecycle exit deadlines.

Both entities operate under shared principal leadership. New Sparta Productions is a film and television production company that has produced documentaries including 'The Oil Machine' (2022), which examines the North Sea's energy transition. The production arm reflects a broader interest in media and content, a sector the asset management business also invests in.

Energy transition and renewables is a tagged sector of interest. The group's production of 'The Oil Machine' demonstrates sustained engagement with the economics of hydrocarbon phase-out. The firm assesses industrial-technology and energy-related investments through the lens of shifting regulatory and economic dynamics in both developed and emerging markets.

As a London-based asset manager conducting investment business in the United Kingdom, the firm is expected to be authorised and regulated by the Financial Conduct Authority. Specific regulatory permissions and registration details should be verified directly via the FCA register.