Updated:
Nicholas Hoffman & Co.
Nick Hoffman founded this Atlanta multi-family office in 2007, pooling resources across client families to access institutional-grade private markets.
Nicholas Hoffman & Co.
Nicholas Hoffman & Co. opened in Atlanta in 2007, founded by Nick Hoffman as a registered investment adviser. The firm structures its practice around discretionary portfolio management and tailored wealth planning, serving affluent families whose relationships often span decades. Hoffman also co-founded the 'Money and Responsibility' program with Nigel Wardle in 2009, a curriculum that reinforces the firm's emphasis on stewardship across generations. The platform crosses public equities, private equity, private credit, hedge funds, real estate, and secondaries. The firm executes through direct co-investments and SPVs, fund-of-funds commitments, and separately managed accounts, primarily across North America. Natural resources and real estate fund portfolios sit alongside a confirmed set of technology and ESG-aligned exposures, while digital assets are explicitly excluded from the investment universe. From its offices at The Peachtree on Peachtree Street, the firm draws on an advisory team averaging over 30 years of industry experience. Hoffman's professional network includes the Society of International Business Fellows, which has featured his 'Money and Responsibility' program. The firm's philanthropic footprint extends to JScreen, a non-profit focused on genetic screening, reflecting the family-office practice of embedding charitable planning within the broader wealth-management framework. What distinguishes the firm structurally is its pooled-access model: rather than operating as a single-family office, it aggregates demand from multiple client households to negotiate institutional terms on private-fund commitments and direct deals — maintaining a fiduciary, fee-based advisory wrapper while delivering the co-investment economics more commonly associated with large single-family platforms.
General information
Firm type
Multi Family Office
Year founded
2007
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Atlanta
Corporate office
1355 Peachtree Street NE, Suite 1450, Atlanta, GA 30309, United States
Principals
Nick Hoffman
Founder
Sector focus
Frequently asked questions
How does Nicholas Hoffman & Co. source its private-market investments?
The firm aggregates capital from its client families to access institutional-grade private funds, direct co-investments, and SPVs. It operates primarily across North America, targeting buyout, private credit, real estate, and secondaries opportunities. Sourcing leans on the firm's long-tenured advisory team and the relationships built through founder Nick Hoffman's professional network, including the Society of International Business Fellows.
Is Nicholas Hoffman & Co. a single-family office or a multi-family office?
It is structured as a multi-family office and registered investment adviser. The firm pools resources across multiple affluent households — not a single fortune — to provide discretionary portfolio management, wealth planning, and tax and estate strategies tailored to each family's objectives.
Does the firm invest in digital assets or cryptocurrency?
No. The firm's confirmed investment mandates explicitly exclude digital assets. Its focus remains on traditional asset classes, including public equities, private equity, private credit, hedge funds, real estate, and natural resources.
What is the 'Money and Responsibility' program associated with the firm?
'Money and Responsibility' is a curriculum co-founded by Nick Hoffman and Nigel Wardle in 2009. It focuses on financial stewardship and values-based wealth education, and has been featured by the Society of International Business Fellows. The program reinforces the firm's multi-generational planning ethos.
What investment structures does the firm use for private markets?
The firm uses three primary structures: direct co-investments and special-purpose vehicles alongside general partners, fund-of-funds commitments to private equity and real estate vehicles, and allocations to hedge funds and private credit funds. This blend allows the firm to offer institutional access while managing concentration risk across its client base.
How does the firm incorporate philanthropy into its advisory work?
Philanthropic planning is integrated into the wealth-management framework. The firm's community footprint includes support for JScreen, a non-profit genetic-screening initiative. Charitable intent is typically addressed alongside tax and estate planning in the client strategy process.
Who runs investment decisions at Nicholas Hoffman & Co.?
Founder Nick Hoffman leads the firm, drawing on an advisory team that averages over 30 years of investment-sector experience. The firm operates a discretionary management model, meaning the investment team makes portfolio decisions on behalf of client households, subject to each family's stated objectives and risk parameters.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on family offices?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: