Private Equity

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Now Capital

Now Capital is a New Delhi-based private equity firm investing in Indian startups from seed to late stage with a low-profile operational posture.

Now Capital

Now Capital is a New Delhi-based investment firm that invests in F&B, Real Estate, Retail Technology, and Media sectors. The firm provides capital, strategy, and operational consulting. Now Capital has made two investments, including a January 24, 2017, investment in Kwals Group.

General information

Firm type

Private Equity

Year founded

AUM

Undisclosed

Location

Region

Asia

Country

India

City

New Delhi

Corporate office

New Delhi, India

Frequently asked questions

What investment stages does Now Capital target?

Now Capital invests across the venture lifecycle in India, participating in early-stage seed and start-up rounds as well as expansion and late-stage growth equity. The firm’s mandate allows it to back companies from initial formation through to scaled commercial operations, operating a full-stack venture strategy rather than a stage-specific fund model.

Does Now Capital disclose its portfolio companies or investment track record?

No. Now Capital does not publicly list portfolio companies, team members, or investment performance on its website or any professional platform. The firm maintains a notably low-profile posture relative to other India-focused venture firms of comparable strategy.

Where does Now Capital invest geographically?

Now Capital is headquartered in New Delhi and invests in companies across India. There is no public evidence of a cross-border mandate, offshore subsidiaries, or dedicated international funds, suggesting a purely domestic Indian investment focus.

Who runs investment decisions at Now Capital?

The firm does not publicly name its investment committee, managing partners, or deal leads. No principal names appear in public filings, press coverage, or on the firm’s own digital presence, making the leadership structure opaque to external observers.

Does Now Capital participate in fund commitments or only direct deals?

Based on available public record, Now Capital is structured to make direct investments into private Indian companies rather than operating as a fund-of-funds. No LP commitments into external venture or growth funds have been publicly identified.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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