Multi-Family Office

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PACE

PACE was established in 2000 by the LaRosa family, evolving from a single-family vehicle into a multi-family office that serves a small circle of...

PACE

PACE was established in 2000 by the LaRosa family, evolving from a single-family vehicle into a multi-family office that serves a small circle of ultra-high-net-worth clients. Laura LaRosa has led the firm as CEO for the majority of its existence, overseeing investment operations from the New York headquarters. The firm does not publicly disclose its underlying wealth origin. PACE functions primarily as a limited partner in external funds, allocating across venture capital, growth equity, buyout, and select hedge fund strategies. The firm's deployment model emphasizes concentrated relationships with a curated set of general partners rather than building a broad, index-like portfolio. Geographic emphasis skews toward North America, with selective exposure to Western European managers. The firm does not market itself to outside capital and has not disclosed recent fund investments. Team size and total capital deployed remain undisclosed. PACE operates from a single New York office, with no publicly known adjacent vehicles, philanthropic foundations structured under a separate name, or membership in peer advisory clubs like Tiger 21 or R360. The firm's quiet posture extends to its digital footprint — it maintains no public website publishing investment commentary or portfolio holdings, and has not participated in media coverage regarding its allocation activity. The structural differentiator is embedded in the operating architecture: PACE is a genuine partnership-style multi-family office — small client count, no product shelf, no in-house fund manufacturing — functioning as a fiduciary allocator rather than an asset gatherer. This eliminates the conflict-of-interest profile found at multi-family offices that layer proprietary products alongside external manager selection, preserving a clean alignment with client interests.

General information

Firm type

Multi Family Office

Year founded

2000

AUM

$500M - $1B (Altss estimate)

Location

Region

North America

Country

United States

City

New York

Corporate office

New York, NY, United States

Principals

Laura LaRosa

Chief Executive Officer

Jola B. LaRosa

Principal

Sector focus

Enterprise SoftwareFinTechDigital HealthConsumer

Frequently asked questions

Who runs investment decisions at PACE?

Laura LaRosa, the firm's Chief Executive Officer, oversees investment decisions from New York. She has led PACE for much of its history since the early 2000s and is the primary decision-maker for manager selection and allocation strategy. Jola B. LaRosa serves as a Principal alongside her.

Does PACE make direct investments or only fund commitments?

PACE operates almost exclusively as a limited partner in external funds. The firm has not been publicly associated with direct co-investments or single-asset SPVs. This fund-of-funds posture limits operational complexity and keeps the internal team small relative to family offices that build out direct investment capabilities.

What investment stages does PACE typically target?

PACE allocates across venture capital, growth equity, and buyout stages, with additional exposure to select hedge fund strategies. The firm does not publicly disclose minimum check sizes or stage concentration, but its multi-asset-class mandate allows participation from early-stage venture through mature private equity buyouts.

Does PACE manage capital for outside families, and how are they structured?

PACE is a multi-family office serving a small number of ultra-high-net-worth clients beyond the LaRosa family. The firm does not actively market to new clients, does not manufacture proprietary investment products, and does not present conflicts of interest between proprietary management and external manager selection.

Where does the underlying wealth come from?

PACE has not publicly disclosed the source of the founding family's wealth. The firm was established in 2000 by the LaRosa family, but no specific operating company, liquidation event, or inheritance has been publicly linked to the wealth origin.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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