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Platform Wealth Advisors
Platform Wealth Advisors is a fee-only multi-family office led by Michael Kennedy, built for a concentrated roster of wealthy US families.
Platform Wealth Advisors
PLATFORM WEALTH ADVISORS is an SEC-registered investment adviser in HOLLADAY, UT, registered since 2024. The firm manages $509 million in assets, with $471 million on a discretionary basis. It has 17 employees and 11 investment advisers.
General information
Firm type
Multi Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
—
Corporate office
—
Principals
Michael Kennedy
Managing Director
Frequently asked questions
Who runs investment decisions at Platform Wealth Advisors?
Michael Kennedy serves as Managing Director and leads the firm's investment decisions. Platform operates as a lean advisory practice, with Kennedy directly involved in portfolio construction, manager selection, and client relationship oversight. The firm does not use a large investment committee structure typical of institutional asset managers.
Is Platform Wealth Advisors structured as a single-family office or a multi-family office?
Platform Wealth Advisors operates as a multi-family office, serving a deliberately small number of wealthy families. The firm's fee-only, fiduciary model aligns it more closely with a boutique RIA than with the large bank-affiliated private wealth divisions. Client concentration remains a defining feature, not a temporary stage.
Does Platform Wealth Advisors create its own investment products?
No. Platform does not manufacture proprietary funds or sell in-house investment products. The firm evaluates and selects external investment managers across public and private markets, constructing bespoke client portfolios. This product-free posture removes the conflict of interest that arises when an advisor earns fees from both asset management and asset allocation.
What types of asset classes does Platform Wealth Advisors typically include in client portfolios?
Platform builds portfolios that span public equities, fixed income, and a range of alternative investments. The alternatives allocation commonly includes private equity, private credit, and real assets, accessed primarily through external fund commitments. The firm may participate in direct co-investment opportunities alongside established general partners when terms and suitability align.
How does Platform Wealth Advisors charge for its services?
Platform operates on a fee-only advisory basis. It does not collect commissions, placement fees from fund managers, or revenue-sharing payments from investment-product sponsors. This fee structure is consistent with its fiduciary positioning and distinguishes the firm from commission-based broker-dealer models common in parts of the wealth management industry.
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