Potter Ventures

CEO Daniel Potter and Founder Director Noel Hunwick make investment decisions together, supported by a legal team that has advised the group since 2008. Both are active operators of the inamo restaurant group, giving them a practitioner's view of hospitality technology. The firm's website describes a small, close-knit team that examines incoming opportunities internally.

Potter Ventures was formed by inamo's founders and serves as the holding company for the group's technology assets and external investments. Daniel Potter is the named inventor of inamo's patented E-Table interactive ordering system, and Noel Hunwick leads marketing and business development for the restaurants. The holding company and the restaurant group share leadership and draw on each other's operating data.

The firm targets small, growing organizations in emerging hospitality-tech markets and states it seeks high growth potential. It structures investments as 10%-plus fully-diluted capital positions, consistent with a minority-growth approach. Portfolio companies like Autonomo and EvoGro sit at the earlier-stage end of the commercial spectrum.

All disclosed activity points to direct equity stakes in operating companies rather than fund commitments. The firm's website describes exploring investment opportunities in individual organizations that can benefit from the team's operational networks, with no mention of LP-style commitments to external funds.

Deal flow appears to originate from the founders' position inside the hospitality technology supply chain. The inamo-Ordamo ecosystem gives the firm visibility into which third-party products and platforms gain traction in live restaurant environments. This operating adjacency functions as a sourcing filter that a purely financial investor would not have.

The firm has not publicly disclosed a co-investment model. Its website characterizes the team as examining opportunities internally, and no external co-investors are named on current portfolio pages. The illiquid, concentrated-minority strategy suggests the firm acts as a principal rather than a syndicate arranger.

The firm does not publish an exclusion list. Its mandate is positively defined as hospitality technology and adjacent enabling sectors. Companies outside the guest-experience or venue-operations stack — such as pure enterprise software with no hospitality interface — do not appear in the known portfolio.