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Prime Value Asset Management
Prime Value Asset Management was founded in 1998 in Melbourne. It operates as a multi-family office serving high-net-worth clients with long-term allocation...
Prime Value Asset Management
Prime Value Asset Management was founded in 1998 in Melbourne. It operates as a multi-family office serving high-net-worth clients with long-term allocation mandates. No public disclosure identifies the originating family or wealth source. The firm deploys capital across real estate, infrastructure, private equity and listed equities. It has completed direct acquisitions of retirement villages from Stockland in 2020 and from Retirement Communities Australia in March 2024 for A$105.3 million. It also acquired dairy assets from Van Dairy for A$62.5 million in 2021 and maintains a feeder commitment to the Morrison & Co. Growth Infrastructure Fund established in 2019. A parallel vehicle with ROC Partners targets small and mid-market buyouts in Australia and New Zealand. Geographic exposure centers on Australia with additional infrastructure holdings in other OECD markets. The firm employs portfolio managers including Richard Ivers and Mike Younger. It maintains no disclosed additional offices beyond Melbourne. In 2025 it opened its Micro-Cap Fund to retail investors and initiated the sale of five citrus orchards expected to exceed A$40 million. It also participated in the December 2025 IPO of Advanced Innergy. Prime Value structures most real-asset holdings through single-asset trusts and separate managed accounts rather than pooled funds. This approach allows direct ownership of operating businesses such as retirement villages managed by Centennial Living and hotels held with Shakespeare Property Group.
General information
Firm type
Multi Family Office
Year founded
1998
Location
Region
Oceania
Country
Australia
City
Pittsburgh
Principals
ST Wong
CIO
Sector focus
Frequently asked questions
Who runs investment decisions at Prime Value Asset Management?
ST Wong serves as CIO. Portfolio managers Richard Ivers and Mike Younger run specific strategies including micro-cap and emerging opportunities funds.
Does Prime Value Asset Management participate in fund commitments or only direct deals?
The firm makes both. It maintains feeder commitments to the Morrison & Co. Growth Infrastructure Fund and a private equity vehicle with ROC Partners while executing direct acquisitions of retirement villages and agricultural assets.
What investment stages does Prime Value Asset Management typically target?
Direct real asset acquisitions, growth equity and buyouts through co-investments and primaries, plus opportunistic public equity positions in micro-cap and small-cap names.
Which sectors does Prime Value Asset Management explicitly avoid?
The firm lists hard exclusions in biotech and genomics and mining.
How does Prime Value Asset Management source proprietary deal flow?
Sourcing occurs through direct relationships with vendors such as Stockland and Retirement Communities Australia, plus strategic partnerships with Morrison & Co. and ROC Partners.
Where does the underlying wealth come from?
No public disclosure identifies the originating family or wealth source.
Does Prime Value Asset Management maintain philanthropic structures?
No philanthropic vehicles are disclosed in available records.
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