Primus Capital

Primus uses a flexible approach that includes buyouts, control and minority recapitalizations, secondary share purchases, and expansion financings. Equity checks typically range from $20 million to $100 million, with the ability to write larger tickets by bringing in limited partner co-investment. This structure allows the firm to serve as either the first institutional investor or a later-stage liquidity provider.

The firm concentrates on three industry sectors: healthcare, software and technology-enabled services. Within those, its stated sub-sectors include healthcare IT, healthcare services, financial technology, education technology, human capital management, marketing technology, infrastructure technology, security, and vertical software. Primus does not invest outside of the United States and Canada.

Primus relies on a four-decade network built from its dual headquarters in Atlanta and Cleveland, combined with industry specialization in healthcare IT, enterprise software, and tech-enabled services. The firm's partners come from strategy consulting, investment banking, and operating backgrounds, which gives them direct relationships with founder-led companies before those businesses run broad auction processes.

Primus is currently investing out of its ninth fund, an $800 million vehicle that closed in 2023. The firm has invested in more than 130 companies since its founding in 1983, with a typical hold period of three to seven years per portfolio company.

Primus makes direct equity investments into operating companies. It does not market itself as a fund-of-funds or as a limited partner in other private equity vehicles. The firm can access additional capital through its network of lenders and equity co-investors when a transaction requires more than its standard check size.