Princeton Asset Management, LLC
Princeton Asset Management, LLC is a multi-family office headquartered in West Palm Beach. Founded in 2008, the women-minority-owned firm stems from the fixed-income and credit investing careers of co-founders Rui and Adam Falcon, who previously structured...

Princeton Asset Management, LLC
Princeton Asset Management, LLC is a multi-family office headquartered in West Palm Beach. Founded in 2008, the women-minority-owned firm stems from the fixed-income and credit investing careers of co-founders Rui and Adam Falcon, who previously structured debt and managed portfolios at JP Morgan, PNC and a single-family office. It advises ultra-high-net-worth families on customized bond and opportunistic credit strategies—deploying disciplined research to preserve and compound capital.
General information
Firm type
Multi Family Office
Year founded
—
AUM
—
Location
Region
North America
Country
—
City
West Palm Beach
Corporate office
—
Frequently asked questions
What is Princeton Asset Management, LLC?
Princeton Asset Management, LLC is a multi family office headquartered in West Palm Beach.
Where is Princeton Asset Management, LLC headquartered?
Princeton Asset Management, LLC is headquartered in West Palm Beach, in the North America region.
What does Altss track for Princeton Asset Management, LLC?
Altss maintains an OSINT-verified profile of Princeton Asset Management, LLC covering investment focus (ESG policy, ticket size, target IRR, currency preference, regional focuses, industry focuses, technological focuses), team (service providers and advisors), deals (company deals and fund commitments), assets (real estate, public market positions, private companies, art and cultural holdings, philanthropy and foundations), and network (club memberships, associations, and event participation). Detailed values are available to Altss subscribers.
What type of firm is Princeton Asset Management, LLC?
Princeton Asset Management, LLC is classified by Altss as a Multi Family Office within the North America region.
How does Altss source intelligence on Princeton Asset Management, LLC?
Altss combines OSINT (open-source intelligence) with regulatory filings, public disclosures, and licensed data partners. Source provenance is tracked to support compliance-ready research workflows.
How fresh is the Altss profile for Princeton Asset Management, LLC?
Princeton Asset Management, LLC's profile is part of Altss's continuous-refresh dataset, with a full update cycle at least every 30 days and priority changes applied as new information is verified.
Company types
Confirmed
Pipeline
Indicated
Negative
Industry focuses
Confirmed
Pipeline
Indicated
Negative
Regional focuses
Confirmed
Pipeline
Indicated
Negative
Technological focuses
Confirmed
Pipeline
Indicated
Negative
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Get accessInvestment stages
Confirmed
Pipeline
Indicated
Negative
Emerging interests
Hard exclusions
ESG policy
Direct deal program
Emerging manager LP program
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Get accessManager maturity preference
Confirmed
Indicated
Ticket size (USD M, min/max)
Preferred fund size (USD M, min/max)
Investment horizon (years, min/max)
Target IRR (%)
Max leverage
Liquidity terms
Currency preference
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Get accessPhilanthropy-only themes
Political donations
Service Providers & Advisors
| Category | Firm | Years Active | Primary Contact |
|---|---|---|---|
Company Deals
| Date | Company | Type | Sector | Geography | Role | Amount | Deal Lead | Co-investors | Insight |
|---|---|---|---|---|---|---|---|---|---|
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Get accessFund Commitments
| Date | Fund | Strategy | Geography | Role | Fund size | Vintage |
|---|---|---|---|---|---|---|
Club Memberships and Associations & Advisors
| Organization | Role | Since | Notes |
|---|---|---|---|
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Get accessEvent & Conference Participation
| Event | Role | Date | Location |
|---|---|---|---|
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Continuous refresh with full update cycles at least every 30 days.
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