Princeton Asset Management, LLC Overview

General Information

Princeton Asset Management, LLC is a multi-family office headquartered in West Palm Beach. Founded in 2008, the women-minority-owned firm stems from the fixed-income and credit investing careers of co-founders Rui and Adam Falcon, who previously structured debt and managed portfolios at JP Morgan, PNC and a single-family office. It advises ultra-high-net-worth families on customized bond and opportunistic credit strategies—deploying disciplined research to preserve and compound capital.