REHOBOTH FINANCIAL PLANNING

Peter Lee, the firm's founder and president, maintains sole investment policy authority. SEC filings list him as the firm's only investment adviser representative and control person. Clients interact directly with Lee for both financial planning and portfolio management decisions — there are no junior advisers or investment committees.

The firm primarily attracts clients through professional referrals from tax practitioners, estate attorneys, and existing technology-sector clients in the Bay Area. Rehoboth does not employ a dedicated business development officer or pay for lead generation. Its San Jose location and niche focus on equity compensation planning act as natural filters for its client pipeline.

Rehoboth operates as a multi-family office and registered investment adviser serving approximately 50 to 60 client households, primarily from the technology sector. The firm is not a single-family office linked to a specific wealth origin. Its client base consists of individual technology professionals and their families rather than a single generational fortune.

Rehoboth constructs client portfolios using direct holdings of individual securities, ETFs, and municipal bonds. The firm does not typically invest client capital in private equity funds, venture funds, or hedge fund structures. Its investment philosophy emphasizes liquidity, tax efficiency, and cost control, which favors low-cost passive vehicles over pooled alternative investment commitments.

Equity compensation planning is a core capability. Rehoboth models ISO and NQSO exercise strategies, restricted stock unit vesting schedules, and concentrated single-stock risk scenarios. The firm builds diversification roadmaps that coordinate option exercises with tax brackets, AMT exposure, and portfolio rebalancing, often using exchange-traded funds and direct indexing structures to manage embedded capital gains.