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Multi-Family OfficeRIA · CRD 104855SEC-Registered

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Salem Investment Counselors

SALEM INVESTMENT COUNSELORS INC is an SEC-registered investment adviser in WINSTON SALEM, NC, since 1979. The firm manages $4.2 billion in assets, $4.1...

Overview

SALEM INVESTMENT COUNSELORS INC is an SEC-registered investment adviser in WINSTON SALEM, NC, since 1979. The firm manages $4.2 billion in assets, $4.1 billion on a discretionary basis. It has 18 employees and 12 investment advisers.

General information

Firm type

Multi Family Office

Year founded

1979

Location

Region

North America

Country

United States

City

Winston Salem

Corporate office

Winston-Salem, NC, United States

Principals

David L. Cotter

President

Thomas B. Hines

Chief Investment Officer

Sector focus

Private CreditReal EstateInfrastructureHedge Funds

Frequently asked questions

How does Salem Investment Counselors source proprietary deal flow?

Salem relies on long-standing relationships with regional real estate developers, infrastructure sponsors, and private credit managers in the Southeast. It does not maintain a public sourcing team or RFP process. Deal flow comes through lawyer and accountant referrals and direct relationships (per the firm's ADV disclosures).

What investment stages does Salem typically target?

Salem focuses on mature, cash-flow-generating assets rather than early-stage or growth equity. Its typical investments involve established real estate projects, infrastructure with contracted revenue, and private credit at the senior or unitranche level. Venture and early-stage technology are explicitly avoided (per ADV filings).

Which sectors does Salem explicitly avoid?

The firm avoids venture capital, early-stage technology, biotech, and energy exploration. It also has no disclosed exposure to public equities or fixed-income ETFs. Its portfolio is concentrated in private real estate and credit where illiquidity premiums are captured (per the firm's investment approach).

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