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Samaya Holding
Samaya Holding was formed in 2013 by Maitha Al Khaili, who serves as General Manager from the firm's Abu Dhabi headquarters. The firm launched with a...
Samaya Holding
Samaya Holding was formed in 2013 by Maitha Al Khaili, who serves as General Manager from the firm's Abu Dhabi headquarters. The firm launched with a commercial focus on UAE real estate and F&B distribution, subsequently expanding into equity investments and financial instruments. Al Khaili has built a team that includes Financial Controller Nabil Butt and HR Director Abdallah Omar, positioning Samaya as a multi-vertical holding company that represents international brands in the local market. Samaya's investment strategy cuts across real estate, food & beverage, financial instruments, and early-stage technology targets. The firm backs projects directly — its portfolio includes the Al Safiyyah Museum and Park in Medina and the Jabal Omar Islamic Museum in Makkah, developed in partnership with Jabal Omar Development Company. In Saudi Arabia, Samaya operates Samaya Investment, a venture formed with Al Fozan Holding and Omran Al Omran & Partners. The firm also holds a residential and commercial real estate portfolio across Abu Dhabi and Dubai, plus an exhibition architecture and event production division in Abu Dhabi. Its F&B exposure comes through franchise operations, and it actively seeds technology companies both within and outside the UAE. Samaya maintains a lean disclosed structure, sharing only its four-person leadership team on its website. It operates from Abu Dhabi with additional activity in Saudi Arabia via the Samaya Investment joint venture. The firm participates in IFES, the International Federation of Exhibition and Event Services, reflecting its operational tie to the exhibitions division. A notable recent addition to the pipeline is the King Salman Science Oasis in Riyadh, a commercial project that signals continued Saudi expansion. Samaya's structural distinction lies in its dual role as both developer and distributor: it builds large-scale cultural and commercial real estate while simultaneously acting as the UAE gateway for global corporate brands. That combination of project-level development and franchise-style distribution — managed by a single-family-led entity — gives it a narrower, more operationally intensive mandate than a purely financial holding company.
General information
Firm type
Generalist
Year founded
2013
AUM
Undisclosed
Location
Region
Middle East
Country
United Arab Emirates
City
Abu Dhabi
Corporate office
Abu Dhabi, United Arab Emirates
Principals
Maitha Al Khaili
General Manager
Nabil Butt
Financial Controller
Abdallah Omar
HR Director
Sector focus
Frequently asked questions
Who runs investment decisions at Samaya Holding?
General Manager Maitha Al Khaili leads the firm, supported by Financial Controller Nabil Butt and HR Director Abdallah Omar. The firm's website does not name a separate CIO or investment committee, suggesting Al Khaili retains direct oversight of capital allocation and partnership decisions.
How does Samaya Holding source proprietary deal flow?
Samaya combines local joint ventures with direct project development. In Saudi Arabia, it formed Samaya Investment with Al Fozan Holding and Omran Al Omran & Partners. For museum projects, it partnered with Jabal Omar Development Company. The firm's exhibition architecture division also provides front-line access to commercial and government opportunities in the UAE.
Is Samaya Holding structured as a single family office or a holding company?
Samaya operates as a conglomerate of subsidiaries rather than a pure single-family office. It acts as both a direct developer — building museums and commercial real estate — and a commercial distributor for international brands. Its website describes it as an 'investment holding company,' and Maitha Al Khaili is the sole named family principal.
What real estate assets does Samaya Holding own or develop?
Confirmed projects include the Al Safiyyah Museum and Park in Medina, the Jabal Omar Islamic Museum in Makkah, and the King Salman Science Oasis in Riyadh. The firm also holds a residential and commercial portfolio in Abu Dhabi and Dubai. Most Saudi projects are executed through its Samaya Investment joint venture.
Does Samaya Holding participate in fund commitments or only direct deals?
Available disclosures show only direct investing activities — real estate development, F&B franchising, seed investments, and financial-instrument positions. There is no public mention of commitments to third-party funds or fund-of-funds structures, suggesting a direct-only posture.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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