Samaya Holding

Samaya Holding

Samaya Holding was formed in 2013 by Maitha Al Khaili, who serves as General Manager from the firm's Abu Dhabi headquarters. The firm launched with a commercial focus on UAE real estate and F&B distribution, subsequently expanding into equity investments and financial instruments. Al Khaili has built a team that includes Financial Controller Nabil Butt and HR Director Abdallah Omar, positioning Samaya as a multi-vertical holding company that represents international brands in the local market. Samaya's investment strategy cuts across real estate, food & beverage, financial instruments, and early-stage technology targets. The firm backs projects directly — its portfolio includes the Al Safiyyah Museum and Park in Medina and the Jabal Omar Islamic Museum in Makkah, developed in partnership with Jabal Omar Development Company. In Saudi Arabia, Samaya operates Samaya Investment, a venture formed with Al Fozan Holding and Omran Al Omran & Partners. The firm also holds a residential and commercial real estate portfolio across Abu Dhabi and Dubai, plus an exhibition architecture and event production division in Abu Dhabi. Its F&B exposure comes through franchise operations, and it actively seeds technology companies both within and outside the UAE. Samaya maintains a lean disclosed structure, sharing only its four-person leadership team on its website. It operates from Abu Dhabi with additional activity in Saudi Arabia via the Samaya Investment joint venture. The firm participates in IFES, the International Federation of Exhibition and Event Services, reflecting its operational tie to the exhibitions division. Samaya's structural distinction lies in its dual role as both developer and distributor: it builds large-scale cultural and commercial real estate while simultaneously acting as the UAE gateway for global corporate brands. That combination of project-level development and franchise-style distribution — managed by a single-family-led entity — gives it a narrower, more operationally intensive mandate than a purely financial holding company.